SourceReady vs. ImportGenius

ImportGenius relies mainly on customs and shipping manifests, which are valuable but limited snapshots of trade flows. SourceReady goes further, giving access to 1.2M+ verified suppliers across 100+ countries. Each profile is cross-verified with customs data, certifications, trade shows, supplier directories, and industry networks. This ensures you’re not just looking at past shipments but connecting with suppliers that are credible, current, and aligned with your business needs today.

On ImportGenius, you manually search shipment data by company, HS code, or keyword and sift through manifests to uncover suppliers. This is slow, static, and leaves interpretation up to you. SourceReady makes it AI-driven — you simply describe what you need, and it generates a curated shortlist with Match Scores. The Match Score is a numerical rating that shows how closely each supplier aligns with your requirements, so instead of static records, you get suppliers tailored to your exact needs, saving hours of manual work and delivering actionable results instantly.

ImportGenius stops at research, leaving outreach and negotiation manual. SourceReady automates the process end-to-end. It integrates with email so you can send inquiries directly, automatically personalizes and translates your messages, and schedules follow-ups so no opportunities are lost. Its always-on AI agents manage multiple supplier conversations in parallel, ensuring deals progress around the clock without needing constant human input.

ImportGenius shows existing supply chain links, but it doesn’t help you move forward with new ideas. SourceReady includes a Living Product Ideation Engine, which continuously scans Amazon, Shopify, and other marketplaces for trend data. It then generates photorealistic renderings and a first-pass Bill of Materials (BOM) — giving you a living pipeline of product concepts that adapt as trends shift, ready to move from idea to sourcing.