Product lifecycles are shorter than ever. A product can surge in popularity, peak within months, and fade before most buyers finish their reorder cycle. What seems like a safe bet today could be dead stock tomorrow. For sourcing teams, that reality means instinct alone is risky—you need evidence, structure, and speed.
This article highlights the 20 products attracting strong demand in 2025, alongside categories that are already losing momentum. More importantly, it shows how to evaluate which trends are worth pursuing and which ones to leave behind. Each product is explained with context: market size, growth drivers, and the sourcing considerations that matter most for compliance and execution.
The goal is simple: give you a clear, practical guide to identifying products with staying power, avoiding those that are past their peak, and building a sourcing process that helps you act decisively in fast-moving markets.
Below, we’ll explore 20 categories that stand out in 2025, beginning with consumer lifestyle and wellness products before moving into tech-driven and functional goods.
What Products Are Trending Right Now?
1–10: Consumer Lifestyle & Wellness
1. Reusable Water Bottles
Plastic bans aren’t slowing down, and consumers have grown weary of flimsy freebies that end up in landfills. The reusable water bottle market is projected to reach $12 billion by 2030, powered by both regulatory pressure and health-conscious lifestyles. Stainless steel remains the dominant choice for offices and gyms, while collapsible silicone bottles appeal to travelers who want portability. When sourcing, prioritize durability and compliance over novelty designs—buyers want products that last, and regulators will scrutinize safety claims.
2. Air Purifiers
What was once a luxury purchase is now a household necessity. Valued at $17.12 billion today, the air purifier market is projected to nearly double in the next five years. Asia-Pacific demand is driven by smog and pollution, while North American buyers focus on allergy control and home wellness. To compete in this category, you’ll need suppliers that can produce HEPA-13 or higher filtration and provide visible compliance certifications like CE and RoHS. Anything less risks regulatory pushback or poor sell-through.
3. Sleep Accessories
The global “sleep economy” is worth $585 billion in 2024, and it continues to expand as consumers treat rest as a key component of wellness. Weighted blankets created the category buzz, but the real growth is now in cooling mattress pads, breathable fabrics, and ergonomic pillows. Stress and insomnia are not seasonal, so this category offers steady, long-term demand rather than a fleeting fad. The challenge is sourcing products that balance comfort with durability—returns on low-quality sleep products can quickly erode margins.
4. Pet Tech
Pet ownership has surged worldwide, with U.S. households alone spending $140 billion in 2023 on their animals. This spending increasingly mirrors human categories, with buyers seeking GPS collars, smart feeders, and activity trackers that treat pets like family members. The opportunity is clear, but the risk lies in sourcing electronics with poor firmware or unreliable quality control. Look for suppliers with proven QC processes and certifications, because pet owners are unforgiving when technology fails.
5. Home Fitness Gear
The home fitness boom that started during COVID has cooled but stabilized at more than $15 billion annually. Compact and portable gear like foldable treadmills, resistance bands, and under-desk bikes continue to perform as hybrid work keeps people at home. Sourcing here requires more than finding a factory that can produce at volume—you’ll need to insist on safety certifications (EN, ASTM) to avoid liability and to secure listings with serious retailers.
6. Skincare Tools
Beauty tech is now a $75 billion+ industry, with Asia leading growth and global buyers following suit. At-home LED masks, dermal rollers, and microcurrent devices are expanding quickly beyond the spa and into everyday consumer routines. This is a compliance-heavy category: FDA clearance in the U.S. and CE certification in the EU are not optional if you want to reach major markets. The products are in high demand, but sourcing from uncertified suppliers will block you from entering the category entirely.
7. Reusable Grocery Bags
With plastic bans now widespread, the reusable bag market has grown to $11 billion+ worldwide. Cotton, jute, and RPET (recycled PET) dominate the category as both retailers and governments push sustainability. However, regulatory bodies are beginning to scrutinize dyes and recycled materials for toxins. That means sourcing requires REACH and CPSIA compliance checks to avoid costly product recalls. In this category, the difference between a smooth rollout and a legal headache comes down to material testing.
8. Plant-Based Snacks
Plant-based food sales in the U.S. alone reached $8 billion in 2023, growing at about 6% annually. Soy products are still present, but growth is in pea, lentil, and seaweed-based snacks. Retailers favor shelf-stable products, which travel better and allow for broader distribution. When sourcing, look for suppliers who can scale both recipe innovation and packaging compliance—nutrition labeling, allergen disclosures, and shelf-life testing are all critical for entering mainstream retail.
9. Desk Ergonomics
The global ergonomic furniture market is projected to reach $20 billion by 2030, growing at a steady 5% CAGR. Hybrid work has turned standing desks, lumbar cushions, and monitor risers into permanent office fixtures, not just pandemic purchases. The sourcing challenge here isn’t complexity of materials—it’s logistics. These products are bulky, and freight costs can kill margins. That makes landed cost modeling just as important as negotiating BOM prices with suppliers.
10. Aromatherapy Products
The essential oils and diffuser market surpassed $10 billion in 2024, supported by both wellness routines and the gifting market. Compact, USB-powered diffusers are particularly popular among office workers and younger demographics. However, compliance is tricky: oils must have proper ingredient disclosures, and diffusers often need flammability testing. Without these checks, you risk customs delays or outright bans. It’s a category with strong margins, but only if you manage compliance at the source.
11–20: Tech & Functional Goods
11. Wireless Earbuds
Global shipments of true wireless stereo (TWS) earbuds reached 294 million units in 2023, and growth shows no signs of slowing. Entry-level models dominate volume, but the fastest growth is in mid-tier SKUs with active noise cancellation and longer battery life. The opportunity is obvious, but the barriers are high: you’ll need suppliers that can handle battery certifications (UN38.3) and Bluetooth compliance. Cut corners, and you’ll end up with inventory that major retailers won’t touch.
12. Power Banks
The global power bank market is valued at $12 billion in 2024, directly tied to rising mobile device use. Buyers expect 10,000–20,000 mAh units, fast-charging capabilities, and slim form factors. Importing is complicated because batteries require strict certification: UN38.3 for transport safety and MSDS documentation are essential. The demand is real, but without proper compliance, your products won’t make it past shipping carriers.
13. Smart Home Devices
IoT adoption is expanding rapidly, with shipments of smart plugs and cameras up 25% year-over-year. Consumers expect seamless integration with Alexa, Google, and Apple ecosystems, making interoperability a baseline requirement. But sourcing isn’t just about electronics—it’s about software. Poor firmware leads to bad reviews and returns, so ensure your suppliers can deliver not just CE/FCC compliance but also ongoing software support.
14. LED Lighting
The LED lighting market hit $75 billion in 2024, and demand continues to grow as households look for energy efficiency and personalization. Smart strips and customizable bulbs are leading sales. Compliance is strict here, with Energy Star, CE, and RoHS labels required in most markets. When sourcing, energy efficiency certifications are just as important as price—without them, you’ll be locked out of regulated markets like the EU.
15. 3D Printing Filament
As desktop 3D printers proliferate, filament sales are growing at 20% year-over-year. PLA and PETG remain the dominant materials, while specialty blends like carbon fiber and wood attract hobbyists and small businesses. Consistency is key: buyers expect the same extrusion quality every time. That means you’ll need to source from suppliers who provide batch testing and MSDS documentation. Inconsistent quality here leads directly to lost customers.
16. Electric Bicycles
The global e-bike market surpassed $50 billion in 2024, with commuter-friendly folding models showing the strongest growth in Europe and China. The main barrier isn’t consumer demand—it’s compliance. Lithium batteries require certifications like UL 2849 and EN15194, and safe shipping protocols are a must. Sourcing here means balancing speed to market with heavy regulatory oversight.
17. Portable Projectors
Pico projector sales are growing at 8% CAGR, fueled by younger buyers streaming content and educators seeking compact solutions. Wi-Fi and Bluetooth-enabled models dominate. Compliance includes CE/FCC approval and, importantly, eye safety testing. Low-quality optics and poor lumen output will generate bad reviews quickly, so you need suppliers who understand performance standards as well as certifications.
18. Travel Accessories
The luggage and travel accessories market rebounded to $50 billion+ post-pandemic, with anti-theft backpacks, RFID wallets, and packing cubes as category staples. Sourcing here looks simple, but compliance with CPSIA and material safety checks is still critical. Margins can be solid, but durability testing should be part of your audit to avoid returns.
19. Car Accessories
The global auto aftermarket exceeded $400 billion in 2024, and car accessories like dash cams and phone mounts continue to move at scale. Demand is stable, but sourcing carries legal risks: dash cams are restricted in some regions due to privacy concerns. Before placing orders, ensure you’ve mapped compliance not just for manufacturing but for regional regulations.
20. Baby Tech
The smart baby monitor market is growing at 10% CAGR, with parents investing in connected thermometers, bottle warmers, and monitoring devices. The demand is high, but so are the stakes: this is one of the strictest compliance categories, requiring FCC, FDA, CE, and CPSIA certifications. Sourcing here means working only with audit-ready factories that can prove full safety testing. Anything less is a liability.
Which Products Are No Longer Trending?
1. Fidget Spinners and Slime Kits
These peaked in 2017 with viral growth, hitting a 500% sales spike according to Shopify data. But novelty-driven categories collapse quickly, and oversupply left sellers with warehouses full of dead stock. Today they’re relegated to bargain bins.
2. Disposable Plastic Straws
Once a bulk staple, now a banned product across the EU and several U.S. states. Paper, bamboo, and stainless steel alternatives have replaced them entirely. Sourcing plastic straws today is a regulatory dead end.
3. VR Headsets (Low-End)
VR once promised mass adoption, but consumer demand stalled at fewer than 10 million units annually. The budget tier is fading fast due to poor content ecosystems and buyer confusion. Premium VR may still grow, but cheap headsets are a declining bet.
4. Basic Fitness Trackers
The $20–$40 fitness tracker once dominated impulse buys, but the category has been absorbed by smartwatches. Shipments have dropped by 30% over the past three years, leaving little room for margin. Retailers prefer consolidated SKUs over fragmented categories.
5. Single-Use Masks
A pandemic-driven boom in 2020 saw billions of units sold per month, but by 2023 warehouses were still liquidating old inventory. Buyers now prefer reusable KN95-grade masks with a fashion angle. The one-time-use category is effectively obsolete.
How to Find Trending Products
Spotting trends is half the battle; validating them for sourcing is where the real work begins. These three tools give you complementary views of demand and execution:
1. Google Trends
Free and fast, Google Trends lets you see how consumer searches rise or fall in real time. Comparing terms like “weighted blanket” versus “ergonomic chair” shows whether demand is seasonal or sustained. Filtering by region and timeframe helps you separate one-off fads from long-tail opportunities, giving you confidence that a spike is worth your attention.
2. Marketplaces (Amazon, TikTok Shop, Shopify)
Marketplaces are real-time product laboratories:
Amazon Movers & Shakers highlights SKUs with rapid sales momentum, often before mainstream buyers notice.
TikTok Shop surfaces fast-cycle viral products, useful for testing categories that could mature into longer-term opportunities.
Shopify data reveals how independent merchants are scaling products, offering a bottom-up view of grassroots growth before big-box retailers catch on. Together, these signals give you an early warning system for where demand is shifting.
3. SourceReady
SourceReady goes beyond spotting trends—it connects them directly to sourcing execution. Its Living Product Ideation Engine works like a bridge between market signals and factory floors:
It scans marketplaces like Amazon and Shopify to detect rising products.
It generates photorealistic product renderings and a first-pass Bill of Materials (BOM), helping you visualize what sourcing might look like.
It allows you to upload sketches or mood boards and maintain a living pipeline of product concepts that evolves as trends shift.
In practice, this means you’re not just reacting to demand; you’re preparing sourcing scenarios, comparing landed costs, and validating compliance before committing capital.
Conclusion
Sourcing isn’t about chasing every shiny product that flashes across your feed. It’s about separating passing fads from categories with real staying power, then building a system that lets you act with speed and control. The products highlighted in this playbook show where buyers are putting money in 2025, but the real advantage comes from how you approach them: auditing suppliers, checking certifications, and running the numbers before you place a single order.
Market signals from Google Trends, Amazon, TikTok Shop, and Shopify can tell you what’s heating up, but signals alone aren’t enough. That’s where SourceReady comes in. Its Living Product Ideation Engine doesn’t just spot trends—it translates them into photorealistic concepts, complete BOMs, and sourcing scenarios you can actually execute.
In fast-moving markets, the winners aren’t the fastest movers; they’re the most prepared. With the right process, you can be both.
FAQ
1. How do I know if a product trend is sustainable?
Look for signals beyond social media buzz. Check search volume trends, trade data, and retail adoption. If suppliers can prove compliance and scale, the trend is more likely to last.
2. How do small businesses compete with large retailers on trending products?
By moving faster and targeting niches. Big-box players need scale and compliance across multiple markets, while small businesses can specialize and pivot quicker.
Head of Marketing
Judy Chen
Graduating from USC with a background in business and marketing, Judy Chen has spent over a decade working in e-commerce, specializing in sourcing and supplier management. Her experience includes developing strategies to optimize supplier relationships and streamline procurement processes for growing businesses. As SourceReady’s blog writer, Judy leverages her deep understanding of sourcing challenges to create insightful content that helps readers navigate the complexities of global supply chains.
