Canada Home Fitness Accessories Market Report 2025
Executive Summary
The Canadian home fitness accessories market is experiencing robust growth in 2025, driven by sustained consumer interest in home-based wellness solutions, technological innovation, and evolving lifestyle preferences. The broader Exercise Equipment market in Canada is projected to generate
US$917.95 million in revenue in 2025, with an annual growth rate of
5.42% (CAGR 2025-2030)Statista (statista.com).
The market has fundamentally transformed since the COVID-19 pandemic, with home fitness equipment sales surging
66.3% above 2019 levels by 2021Fitness Avenue (fitnessavenue.ca) and maintaining strong momentum through 2025. This report examines key market dynamics, consumer preferences, competitive landscape, and sourcing opportunities shaping Canada's home fitness accessories sector.
Market Size and Growth Projections
Current Market Value
The Canadian fitness equipment market presents compelling growth opportunities across multiple forecast horizons:
| Metric | 2025 Value | Growth Rate | 2030/2033 Projection | Source |
|---|
| Exercise Equipment Revenue | US$917.95M | 5.42% CAGR | - | Statista |
| Fitness Equipment Market | USD 357.9M (2024) | 5.70% CAGR | USD 589.5M by 2033 | IMARC Group |
| Home Exercise Equipment | $11.09B (2024) | 7.3% CAGR | $19.66B by 2033 | LinkedIn Market Analysis |
Market Segmentation
By Product Type:
- Strength Training Equipment: The largest and fastest-growing segment with USD 203.66 million in 2024 revenue and 10.56% growth rate projected for 2025-2032Data Bridge Market Research (databridgemarketresearch.com)
- Cardio Equipment (treadmills, stationary bikes, ellipticals)
- Fitness Accessories (yoga mats, resistance bands, dumbbells, foam rollers)
- Smart/Connected Fitness Devices
By End User:
Key Market Trends for 2025
1. Strength Training as Foundation
Canadian consumers are prioritizing resistance training for muscle maintenance, bone density, and longevity benefits. Home gym setups increasingly feature free weights, adjustable dumbbells, barbells, and plate sets. This trend reflects a shift from cardio-centric home fitness to comprehensive strength-building programs.
2. Compact and Multi-Functional Equipment Demand
Urban living constraints and space limitations drive strong demand for versatile, space-efficient equipment:
- Adjustable dumbbells that replace entire weight sets
- Foldable benches and storage-friendly designs
- Wall-mounted racks and suspension systems
- All-in-one home gym stations
This trend addresses the fundamental challenge of
space constraints in urban housing identified as a key market consideration
IMARC Group (imarcgroup.com).
3. Digital Integration and Hybrid Training
The fusion of physical equipment with digital platforms represents a major market evolution. By 2023,
68% of active Canadians incorporated digital elements into their fitness routines, up from just
31% pre-pandemicFitness Avenue (fitnessavenue.ca). This includes:
- IoT-enabled and AI-based equipment
- Virtual personal training sessions
- Live-streamed fitness classes
- App-connected tracking and analytics
Canada's digital fitness sector reached approximately
$11.9 billion in 2024, reflecting annual growth rates exceeding global averages
Fitness Avenue (fitnessavenue.ca).
4. Functional Fitness and Recovery Focus
Consumers are adopting holistic wellness approaches that extend beyond traditional cardio and strength training:
- Recovery tools (foam rollers, massage balls, percussion massagers)
- Mobility and flexibility accessories (resistance bands, yoga straps)
- Functional training equipment (kettlebells, medicine balls, TRX systems)
- Rehabilitation and injury prevention products
5. Quality Over Quantity: The "Buy-It-For-Life" Mentality
Canadian consumers increasingly favor durable, commercial-grade equipment built for longevity. This shift toward premium, long-lasting products reflects:
- Willingness to invest in fewer, higher-quality items
- Preference for established brands with proven durability
- Growing awareness of product lifecycle and sustainability
6. Sustainability and Eco-Conscious Purchasing
Environmental considerations influence buying decisions, with consumers seeking:
- Eco-friendly materials (cork, natural rubber, recycled materials)
- Minimalist product designs that reduce waste
- Brands with transparent sustainability practices
- Locally manufactured options to reduce carbon footprint
Consumer Behavior and Preferences
Demographics and Purchasing Patterns
The home fitness accessories market serves diverse consumer segments with distinct needs:
Primary Consumer Groups:
- Urban Professionals (25-45 years): Seeking time-efficient, space-saving solutions for busy lifestyles
- Health-Conscious Families: Investing in shared home gym setups for household wellness
- Aging Population (55+): Focusing on low-impact, rehabilitation-friendly equipment
- Fitness Enthusiasts: Demanding premium, performance-oriented gear
Key Purchase Drivers
| Driver | Impact | Consumer Priority |
|---|
| Health Consciousness | High | Rising obesity rates and wellness awareness |
| Convenience | High | Eliminating gym commutes and flexible scheduling |
| Cost Savings | Medium | Long-term savings vs. gym memberships |
| Privacy | Medium | Comfortable home workout environment |
| Technology | Growing | Interactive features and progress tracking |
| Space Efficiency | High | Urban living constraints |
Online Shopping Preferences
Competitive Landscape
Major International Brands
The Canadian market features strong competition from established global fitness brands:
Premium/Connected Fitness Leaders:
- Peloton: Interactive cycling, rowing, and treadmill systems with community-driven workouts (launched Peloton Row in Canada, October 2023)
- NordicTrack: Interactive cardio equipment with iFit integration
- Tonal: Smart strength training systems with AI coaching
- Technogym: High-end commercial and home fitness solutions
Strength and Versatility Brands:
- Bowflex: SelectTech adjustable dumbbells, Max Trainers, home gym systems
- Nautilus: Comprehensive strength and cardio equipment
- Life Fitness: Commercial-grade equipment for home use
- Precor: Premium cardio and strength solutions
Value-Oriented Brands:
- Sunny Health & Fitness: Budget-friendly cardio and strength equipment
- Weider: Affordable home gym systems
- Schwinn: Accessible cycling and cardio options
- Xterra Fitness: Cost-effective quality equipment
Canadian Manufacturers and Distributors
Canada hosts several notable domestic manufacturers serving the home fitness market:
- Bells of Steel: Affordable strength and conditioning equipment, ideal for home gyms
- CoreFX: Functional training accessories (medicine balls, resistance bands, kettlebells)
- Gorila Fitness: Canadian-made functional rigs, racks, and conditioning tools
- Iron Bull Strength: Quality strength equipment, bars, and plates
- Merrithew: Premium Pilates and rehabilitation equipment
- Fitness Experience: Became exclusive Canadian distributor of HYROX-branded equipment (April 2025)
Supply Chain and Sourcing Analysis
Import Trade Data
Canada's fitness equipment imports totaled
C$1.9 billion in 2024, with projections of
C$2.05 billion for October 2024-September 2025OEC World (oec.world).
Top Supplier Countries (2024):
| Rank | Country | Import Value (CAD) | Market Share |
|---|
| 1 | China | C$924M | 48.6% |
| 2 | United States | C$441M | 23.2% |
| 3 | Vietnam | C$101M | 5.3% |
| 4 | Taiwan (Chinese Taipei) | C$101M | 5.3% |
| 5 | Mexico | C$71.2M | 3.7% |
Fastest Growing Origins (2023-2024):
- China: +C$35.9M
- Mexico: +C$9.55M (emerging opportunity)
- Thailand: +C$8.57M
Manufacturing Supplier Landscape
Our supplier analysis identified 84 manufacturers of home fitness accessories with established export capabilities to Canada, including 2 perfect matches and 25 good matches (scores ≥80) specializing in yoga mats, resistance bands, dumbbells, and related fitness accessories.
Top-Rated Suppliers for Canadian Market:
Geographic Distribution of Suppliers:
- Primary Manufacturing Hub: China (Jiangsu, Zhejiang, Guangdong, Shanghai provinces)
- Emerging Alternatives: Vietnam, India, Taiwan
- Product Specializations:
- Yoga mats: TPE, NBR, PU, cork, natural rubber materials
- Resistance bands: Latex, fabric, silicone varieties
- Dumbbells: Cast iron, rubber-coated, adjustable systems
Key Supplier Capabilities:
- ISO certifications and quality management systems
- ODM/OEM customization services
- Small-to-medium MOQs suitable for e-commerce retailers
- Experience with North American compliance standards
- Established logistics to Canadian ports
Distribution Channels
E-Commerce Dominance
Online channels are projected to dominate fitness equipment distribution in 2025, driven by:
| Factor | Impact |
|---|
| Convenience | 24/7 shopping, home delivery, easy comparison |
| Selection | Broader product range than physical stores |
| Pricing | Competitive pricing, transparent comparisons |
| Digital Penetration | Growing online consumer confidence |
E-commerce Growth Metrics:
Omnichannel Strategies
Successful distribution in 2025 requires integrated online-offline approaches:
Online Channels:
- Brand direct-to-consumer (DTC) websites
- Amazon.ca and major e-commerce marketplaces
- Specialty fitness retail websites
- Social media commerce (Instagram, Facebook shops)
Offline Channels:
- Specialty fitness stores (product demonstrations, expert advice)
- Big-box retailers (Walmart, Costco, Canadian Tire)
- Sporting goods chains (Sport Chek, Dick's Sporting Goods)
- Manufacturer showrooms and pop-up stores
Hybrid Model Benefits:
- In-store product testing with online purchase convenience
- Buy-online-pickup-in-store (BOPIS) options
- Virtual consultations with physical product delivery
- Returns and service support across channels
Market Opportunities
1. Smart and Connected Equipment Expansion
The integration of AI, IoT, and immersive technologies creates significant opportunities for:
- Equipment manufacturers developing app-integrated products
- Software companies creating workout platforms and tracking systems
- Accessory makers offering compatible smart devices
- Subscription-based digital fitness services
2. Corporate Wellness Programs
As employers prioritize employee health, corporate purchases of home fitness equipment for remote workers present a growing B2B opportunity.
3. Underserved Regional Markets
While major urban centers (Toronto, Vancouver, Montreal) drive primary demand, expanding distribution to smaller cities and rural areas offers growth potential.
4. Customization and Personalization
Consumer demand for customized equipment (colors, sizes, branded accessories) creates premium product opportunities and higher margins.
5. Partnerships with Digital Platforms
Collaborations between equipment manufacturers and fitness apps, online coaches, and streaming platforms can drive bundled sales and recurring revenue.
6. Sustainable Product Lines
Eco-friendly product development using recycled materials, biodegradable components, and carbon-neutral manufacturing appeals to environmentally conscious consumers.
Market Challenges
1. High Equipment Costs
Premium fitness equipment prices can deter budget-conscious consumers, particularly during economic uncertainty. Retailers must balance quality with affordability.
2. Space Constraints
Urban housing limitations restrict the size and quantity of equipment consumers can purchase, favoring compact, multi-functional products over comprehensive home gym setups.
3. Market Saturation
The pandemic-driven home fitness boom created market saturation in certain product categories, requiring innovation and differentiation to maintain growth.
4. Import Reliance
Heavy dependence on imported equipment (particularly from China) creates supply chain vulnerabilities, currency exchange risks, and potential tariff exposures.
5. Maintenance and Support
Home fitness equipment requires ongoing maintenance, repairs, and customer support, creating operational challenges for e-commerce-focused retailers.
6. Quality Inconsistency
The proliferation of online sellers has introduced product quality variability, potentially undermining consumer confidence and brand reputation.
Strategic Recommendations
For Retailers and Distributors
- Prioritize E-Commerce Excellence: Invest in user-friendly websites, mobile apps, detailed product content, and seamless checkout experiences
- Curate Quality Over Quantity: Focus on fewer, higher-quality brands that align with consumer demand for durability
- Develop Omnichannel Capabilities: Integrate online and offline channels for flexible customer journeys
- Offer Financing Options: Partner with buy-now-pay-later providers to make premium equipment accessible
- Build Expert Content: Create educational resources, workout guides, and product comparison tools to establish authority
For Brands and Manufacturers
- Invest in Digital Integration: Develop app connectivity, smart features, and data tracking to meet consumer expectations
- Design for Space Efficiency: Prioritize compact, foldable, and multi-functional designs for urban markets
- Emphasize Sustainability: Adopt eco-friendly materials and transparent sustainability communications
- Expand Direct-to-Consumer Channels: Build brand websites with strong e-commerce capabilities
- Diversify Supply Chains: Explore manufacturing alternatives to China (Vietnam, India, Mexico) to mitigate risks
For Sourcing and Procurement
- Vet Suppliers Thoroughly: Prioritize manufacturers with North American export experience, quality certifications, and compliance track records
- Negotiate Flexible MOQs: Seek suppliers accommodating smaller orders for e-commerce inventory management
- Build Relationship with Multiple Suppliers: Develop backup sourcing options to ensure supply continuity
- Consider Sustainability Credentials: Partner with suppliers committed to environmental and social responsibility
- Leverage Canadian Trade Agreements: Utilize CUSMA (formerly NAFTA) benefits for U.S. and Mexican sourcing
Conclusion
The Canada home fitness accessories market in 2025 presents compelling opportunities driven by sustained consumer commitment to home-based wellness, technological innovation, and evolving lifestyle preferences. With projected revenue of US$917.95 million and consistent growth trajectories across multiple forecast periods, the market rewards strategic positioning, quality products, and omnichannel distribution excellence.
Success in this market requires understanding key consumer priorities: strength training emphasis, space efficiency, digital integration, quality and durability, functional fitness, and sustainability. Retailers, brands, and manufacturers that align product offerings and go-to-market strategies with these preferences will capture disproportionate market share.
The shift toward e-commerce dominance, while maintaining offline touchpoints for product experience, defines the competitive landscape. Companies must invest in digital capabilities while preserving the trust and expertise that physical retail provides.
As the market matures beyond the pandemic-driven surge, differentiation through innovation, quality, and customer experience will separate market leaders from followers. The Canadian home fitness accessories market of 2025 rewards those who balance consumer trends, operational excellence, and strategic foresight in this dynamic and growing sector.