The Canada men's grooming market is experiencing significant growth, driven by increasing self-care trends, urbanization, and a wider availability of products. The market is projected to continue its upward trajectory through 2025 and beyond, with a focus on premiumization, sustainability, and scalp health in hair care.
Market Size and Growth Projections
The market size and growth forecasts for the Canada men's grooming market vary slightly across different sources, but all indicate a positive outlook:
Key Trends and Drivers
Several factors are fueling the growth and shaping the trends in the Canadian men's grooming market:
- Growing Trend of Self-Care: Men are increasingly adopting holistic self-care routines, leading to higher demand for grooming products(cognitivemarketresearch.com)(nextmsc.com).
- Increasing Urbanization: Growing urban populations in major Canadian cities are adopting modern grooming routines(linkedin.com).
- Wide Range of Products: The availability of a diverse array of grooming products in retail outlets contributes to rising sales(cognitivemarketresearch.com).
- Premiumization: There is a noticeable shift towards premium grooming products, which is expected to support value growth(euromonitor.com).
- Sustainability and Refill Options: Innovation is focusing on sustainable practices, with an increasing integration of eco-friendly packaging and refillable formats(euromonitor.com)(nextmsc.com).
- Scalp Health in Hair Care: Premium hair care products are increasingly focusing on scalp health, driven by consumer demand for overall wellness solutions(euromonitor.com).
- Immigration-led Population Growth: This introduces a broader range of hair care needs and preferences, further supporting market growth(euromonitor.com).
- Digital and E-commerce Expansion: Online channels are a significant driver, accounting for over 35% of sales and enabling direct-to-consumer engagement(linkedin.com).
- Influence of Social Media and Celebrity Endorsements: Strategic marketing leveraging influencers boosts brand visibility, especially among Millennials and Gen Z(linkedin.com).
- High Disposable Income Levels: Canada's high disposable income supports the expansion of grooming product sales(nextmsc.com).
Market Segmentation
The Canada men's grooming market can be segmented by:
- Product Type: Skincare, Haircare, Fragrances, Bath & Body, Grooming Kits, Makeup, Perfume, Wash & Care Products(6wresearch.com)(deepmarketinsights.com).
- In 2024, Makeup accounted for the highest share of the Type market size and is projected to register the highest growth during the forecast period(deepmarketinsights.com).
- Distribution Channel: Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Specialty Stores, Pharmacies(6wresearch.com).
- Price Range: Economy, Mid-Range, Premium, Luxury(6wresearch.com).
- End User: Individuals, Salons, Spas, Others(6wresearch.com).
Outlook for 2025 and Beyond
Sales of men's grooming products in Canada are projected to rise in 2025 and continue increasing throughout the forecast period. While volume growth might be subdued in 2025, improvements are anticipated over the longer term
(euromonitor.com). The market is poised for significant growth over the next 5–10 years, driven by rising consumer demand, technological advancements, and supportive regulatory frameworks
(linkedin.com).
Companies are expected to focus on innovation, adaptability, and monitoring emerging trends to stay competitive in this evolving landscape
(linkedin.com).
Product Recommendations
1.Sustainable & Refillable Grooming Products
Search results indicate a strong trend towards sustainability and refillable options in the Canadian men's grooming market. This aligns with consumer interest in eco-friendly packaging and cruelty-free formulations, identified as a key innovation area.
men's refillable deodorant
2.Premium Scalp Health Treatments
Market analysis points to a growing focus on scalp health as a driver for premium hair care products. This trend is part of a larger movement towards holistic self-care and wellness among male consumers in Canada.
men's scalp treatment serum
3.Men's Makeup
According to market reports, men's makeup is emerging as a high-growth segment in Canada. This reflects evolving beauty standards and an expansion of the traditional grooming market.
men's concealer and tinted moisturizer
4.Premium Men's Skincare
The search results highlight a 'migration towards premium grooming products.' This category targets the growing number of men investing in higher-quality, specialized skincare as part of their self-care routines.
men's anti-aging face cream