Canada Running Gear Market Report 2025
Executive Summary
The Canadian running gear market is experiencing robust growth, driven by increasing health consciousness, active lifestyles, and technological innovation. The market reached
USD 883.60 million in 2024 and is projected to reach
USD 1,600.40 million by 2033, exhibiting a
CAGR of 6.12% during 2025-2033IMARC Group (imarcgroup.com). More specifically, the running market segment alone is estimated at
US$318.86 million in 2025, with an anticipated annual growth of
4.45% (CAGR 2025-2030)Statista (statista.com).
This growth is fueled by several key factors: over 35% of Canadian adults engage in regular running or jogging, participation in organized running events continues to surge, and consumers are increasingly willing to invest in premium, technologically advanced gear that enhances performance and prevents injury.
Market Size and Growth Projections
Overall Running Gear Market
The Canadian running gear market encompasses footwear, apparel, accessories, and fitness tracking devices. Multiple research sources provide varying estimates based on different market definitions:
| Market Segment | 2024 Value | 2033 Projection | CAGR | Source |
|---|
| Overall Running Gears | USD 883.60M | USD 1,600.40M | 6.12% | IMARC Group |
| Running Market (Footwear Focus) | US$318.86M (2025) | — | 4.45% (2025-2030) | Statista |
| Broader Running Gears | USD 10.2B | USD 15.8B | 5.3% | LinkedIn Analysis |
Athletic Footwear Segment
The Canadian athletic footwear market, which includes running shoes as a primary category, was valued at
USD 98.1 billion in 2024 and is projected to reach
USD 145.9 billion by 2033, growing at a
CAGR of 4.5%LinkedIn (linkedin.com). Athletic footwear is identified as the most lucrative product segment, registering the fastest growth during this period.
Activewear and Apparel Segment
The Canadian activewear market generated
USD 11,001.8 million in 2024 and is expected to reach
USD 18,562.0 million by 2030, with a
CAGR of 9.2% from 2025 to 2030Grand View Research (grandviewresearch.com). The sportswear market specifically reached
USD 3,981.53 million in 2024 and is projected to reach
USD 5,579.29 million by 2033, with a
CAGR of 3.82%IMARC Group (imarcgroup.com).
Key Market Trends Shaping 2025
1. Sustainability and Eco-Conscious Products
Environmental awareness has become a critical purchasing factor for Canadian consumers. There's a significant shift towards sustainable and eco-friendly products, with consumers prioritizing:
- Recycled polyester and bio-based foams in footwear construction
- Waterless dyeing techniques and reduced carbon footprint manufacturing
- Organic cotton and biodegradable textiles in apparel
- Brand transparency regarding sourcing and ethical labor practices
This trend is not just a preference but a key competitive differentiator, with brands investing heavily in sustainable innovation to capture environmentally conscious market segments.
2. Technological Advancement and Smart Integration
Innovation continues to drive the premium segment of the market:
Footwear Technology:
- Advanced cushioning systems with nitrogen-infused foams
- Carbon-plated designs for energy return and speed
- Biomechanically engineered structures for injury prevention
- 3D-printed shoe components for customized fit
Smart Features:
- Embedded fitness sensors for gait analysis and performance tracking
- AI-designed performance features that adapt to running style
- Integration with mobile apps and wearable devices
- Real-time feedback systems for form correction
3. Athleisure and Lifestyle Convergence
The line between performance gear and everyday fashion continues to blur. Running shoes and apparel are increasingly adopted as fashionable everyday wear, expanding the market beyond dedicated athletes. The athleisure market in Canada is projected to reach
CAD 6 billionKen Research (kenresearch.com), driven by:
- Cultural shift towards comfort and practicality
- Acceptance of casual wear in workplace settings
- Versatile designs that transition seamlessly from workout to daily activities
4. Weather-Adaptive Performance Gear
Canada's diverse climate creates unique demands for running gear that performs across varying conditions:
- Merino wool blends for natural insulation and moisture-wicking
- Thermal fleece and insulated fabrics for cold-weather running
- Water-repellent and windproof materials with DWR coatings
- All-weather trail running shoes with weatherproof Gore-Tex uppers and aggressive outsoles
5. Personalization and Customization
Technology is enabling unprecedented levels of product personalization:
- 3D body scanning for perfect apparel fit
- Customizable shoe designs and colorways
- Performance features tailored to individual biomechanics
- Limited-edition drops and collaborative collections
Consumer Demographics and Behavior
Participation Rates
The foundation of market growth rests on strong and growing participation:
Age Demographics
The market shows strong engagement across age groups, with particular growth in younger segments:
- 25-34 years old represents the primary age group with highest engagement
- Millennials and Gen Z are the fastest-growing consumer segments, driving demand for tech-integrated and sustainable products
- Young adults in their 20s and 30s are the fastest-growing demographic for running organizations
- The aging population is also contributing to growth, with older athletes seeking specialized gear for maintaining active lifestyles
Gender Distribution
The market is witnessing a significant shift in gender dynamics:
- Women's segment is experiencing the highest growth rate, driven by increasing female participation in sports and fitness activities
- The men's segment currently dominates due to higher historical participation rates and spending on performance gear
- Among fitness app users (which correlates with running activity), the split is approximately 60% women and 40% menFitness Avenue (fitnessavenue.ca)
Income and Purchasing Power
Economic factors play a crucial role in market expansion:
- Rising disposable incomes are a key driver for premium running gear purchases
- Consumers are willing to invest in technologically advanced products that offer tangible benefits
- Premiumization trend is evident, with high-performance gear commanding premium prices
- Higher purchasing power in urban centers supports market concentration in major cities
Digital Influence
Social media and digital platforms significantly impact purchasing decisions:
Distribution Channels and Market Access
The Canadian running gear market is experiencing a significant transformation in how products reach consumers, with a notable shift toward digital channels while traditional retail maintains its relevance.
E-Commerce Dominance
Online platforms are rapidly becoming the dominant distribution channel:
- E-commerce accounted for the largest revenue share in 2024 and is anticipated to register the fastest CAGR during 2025-2033Consegic Business Intelligence (consegicbusinessintelligence.com)
- Growth is driven by convenience, wider product selection, competitive pricing, and improved logistics
- Direct-to-consumer (DTC) sales through brand websites are gaining traction
- Targeted digital marketing and personalized recommendations enhance online shopping experience
Traditional Retail Channels
Despite e-commerce growth, physical retail remains important:
Specialty and Sports Shops:
- Play a crucial role for dedicated running enthusiasts
- Offer specialized knowledge, gait analysis, and personalized fitting services
- Remain particularly relevant in urban centers
- Provide hands-on product experience before purchase
Department Stores and Large Retail Organizations:
- Currently hold a dominant position due to wide reach and extensive inventory
- Offer competitive pricing through economies of scale
- Provide convenience of one-stop shopping
- Maintain strong brand presence across Canada
Supermarkets and Hypermarkets:
- Contribute to entry-level and recreational running gear distribution
- Offer accessibility for casual runners and fitness enthusiasts
Omnichannel Strategy
Leading brands are adopting integrated approaches:
- Seamless experience across online and offline channels
- Online ordering with in-store pickup options
- Virtual try-on technology and online consultations
- Integration of inventory systems for real-time availability
Competitive Landscape and Key Players
The Canadian running gear market is highly competitive, with a mix of global athletic giants, specialized performance brands, and emerging domestic players.
Market Share Leaders
| Brand | Market Share (Q3 2025) | Key Strengths |
|---|
| Nike | 27.84% - 29.18% | Leading innovation, strong running segment growth (20%+ in Q1 FY2026), extensive product lines |
| Adidas | 16.06% - 16.08% | Performance technology, sustainability initiatives, strategic partnerships |
| Lululemon | 6.63% - 7.02% | Premium positioning, athleisure leadership, strong Canadian brand loyalty |
Notable Market Activities in 2025
Lululemon:
- Launched first-ever Olympic and Paralympic Athlete Kit as Team Canada's Official Outfitter for Paris 2024
- Introduced adaptive apparel line featuring magnetic zippers and pull-on loops for inclusive access
- Maintains strong position in performance apparel with Canadian brand affinity
Adidas:
- April 2025: Partnered with Terry Fox Foundation for limited-edition 'Finish It' collection
- Launched innovative products like Supernova Rise and Adizero Adios Pro 4
- Focused on sustainability with increased use of recycled materials
Nike:
- Running segment showed strong growth exceeding 20% in Q1 fiscal 2026
- Redesigned key franchises including Vomero and Pegasus
- Implemented "Sport Offense" strategy focusing on performance innovation
Other Significant Players
Specialized Running Brands:
- Brooks: Known for biomechanical research and cushioning innovation (Glycerin 22, Ghost 17)
- ASICS: Strong in comfort and injury prevention (Gel Nimbus series, Novablast 5)
- Hoka One One: Rapid growth with maximal cushioning and Meta-Rocker technology
- New Balance: Fresh Foam technology and versatile super-trainers
- Saucony, Mizuno, Altra: Niche positioning with loyal customer bases
Canadian Brands:
- norda™ (Montreal-based): Premium trail running shoes with sustainable innovation
- KEEN Canada: Recently entered trail running market with the Seek model
Running Events and Participation Growth
The strength of the running gear market is directly correlated with participation in organized running events, which are experiencing remarkable growth across Canada.
Participation Trends
Marathon and running event participation is surging:
- Ottawa Marathon: Predicted 52% increase in participation for 2025, the only North American marathon in SportShoes.com's top 20 trending marathons globallyImpact Magazine (impactmagazine.ca)
- Fredericton Marathon: Set new participation record in 2025 with 3,234 runners, 350 more than previous yearRunning Magazine (runningmagazine.ca)
- TCS Toronto Waterfront Marathon: Projected for highest attendance yet with record early registration
- Servus Calgary Marathon: Welcomed most runners in a decade in 2024, anticipating 20,000 participant milestone
Major Canadian Running Events (2025)
| Event | Date | Significance |
|---|
| Toronto Waterfront Marathon | May 4 | Generated $50.3M economic impact in 2024, prestigious event attracting international runners |
| Vancouver Marathon | May 4 | Scenic Pacific route, major West Coast event |
| Ottawa Race Weekend | May 24-25 | Canada's largest running festival, multiple distance options |
| Calgary Marathon | May 25 | One of Canada's oldest marathons, diverse distance offerings |
| Ultra-Trail Harricana du Canada | September 5-7 | Internationally renowned 125km trail race in Quebec |
| Montreal Marathon | September 19-21 | Iconic urban event crossing city neighborhoods |
Economic Impact
Running events contribute significantly to local economies:
- TCS Toronto Waterfront Marathon generated $50.3 million in economic impact for Toronto and $56.3 million for Ontario in 2024Toronto Waterfront Marathon (torontowaterfrontmarathon.com)
- Events drive tourism, hotel bookings, restaurant visits, and retail sales
- Increased participation creates sustained demand for training gear and equipment
Market Outlook and Future Projections
Growth Drivers
Several factors will continue to propel market expansion through 2033:
- Health and Wellness Consciousness: Sustained focus on preventive health and active lifestyles
- Technological Innovation: Continuous advancement in materials, cushioning, and smart features
- Sustainability Imperative: Growing consumer demand for eco-friendly products
- E-commerce Expansion: Improved digital shopping experiences and logistics infrastructure
- Event Participation: Rising engagement in organized running events and community races
- Demographic Shifts: Growing younger, health-conscious population with disposable income
Market Challenges
Despite positive outlook, some factors may constrain growth:
- High premium pricing may limit accessibility for some consumer segments
- Market saturation in certain product categories requiring continuous innovation
- Economic uncertainty could impact discretionary spending on premium athletic gear
- Environmental concerns regarding manufacturing processes require ongoing improvement
Strategic Opportunities
Brands can capitalize on emerging opportunities:
- Inclusive Design: Expanding size ranges and adaptive features for diverse body types
- Personalization Technology: AI-driven customization and fit recommendations
- Sustainability Leadership: Carbon-neutral manufacturing and circular economy models
- Community Building: Enhanced digital platforms for runner engagement and loyalty
- Weather-Specific Innovation: Advanced materials for extreme Canadian climate conditions
- Trail Running Expansion: Growing interest in off-road and ultra-distance running
Conclusion
The Canadian running gear market in 2025 is characterized by robust growth, technological innovation, and evolving consumer preferences. With a projected market value approaching USD 1.6 billion by 2033, the industry presents significant opportunities for brands that can balance performance, sustainability, and accessibility.
Key success factors include:
- Innovation in materials and technology to enhance performance and comfort
- Commitment to sustainability to meet consumer values
- Omnichannel distribution strategies leveraging both e-commerce and specialty retail
- Community engagement through events, apps, and social platforms
- Inclusive product offerings catering to diverse demographics
As participation in running continues to surge across age groups and genders, and as Canadians increasingly prioritize health and active lifestyles, the running gear market is well-positioned for sustained growth throughout the remainder of the decade.