Czech Republic Small Home Appliances Market Report 2025
Executive Summary
The Czech Republic's small home appliances market is experiencing steady growth in 2025, characterized by increasing consumer demand for energy-efficient, multi-functional products, and a strong shift toward e-commerce channels. The market is projected to reach approximately €763 million by 2026, with an annual growth rate of 0.9%. Key product categories showing strong performance include espresso coffee machines, robotic vacuum cleaners, and multi-functional kitchen appliances, while consumers prioritize value, energy savings, and trusted brand names in their purchasing decisions.
Market Size & Growth Trajectory
The Czech home appliance market demonstrates consistent expansion with small appliances contributing significantly to overall volume sales. This growth is driven by the shorter replacement cycles of small appliances and consumers' willingness to upgrade to newer, more efficient models.
Key Market Statistics:
- Market Value: €724 million (2021) → €763 million projected (2026)
- Annual Growth Rate: 0.9% CAGR
- Primary Growth Drivers: Product innovation, energy efficiency standards, and multi-functionality features
The market is expected to see healthy growth particularly in robotic vacuum cleaners and espresso coffee machines, while categories like pod coffee machines face challenges due to environmental concerns and budget consciousness
Euromonitor International (euromonitor.com).
Consumer Preferences & Buying Behavior
Czech consumers in 2025 are making increasingly sophisticated purchasing decisions based on a hierarchy of priorities:
Top Purchase Criteria (in order of importance):
- Price - Primary consideration for most households
- Energy Efficiency - Important to nearly 90% of Czech consumers
- Brand Reputation & Reliability - Third most critical factor
Energy Efficiency Opportunity
Despite high awareness of energy efficiency, there's a significant replacement opportunity in the market:
- 14.3% of households use refrigerators older than 11 years
- Nearly 12% have freezers over 11 years old
- These older appliances lead to substantially higher energy consumption and costsČeskéNoviny.cz (ceskenoviny.cz)
Key Trends Shaping Consumer Choices:
Multi-Functionality as a Must-Have: Consumers increasingly favor appliances that serve multiple purposes, particularly multifunctional kitchen robots and planetary mixers that simplify cooking, baking, and save both time and energy
Gammo.cz (gammo.cz).
E-Commerce Dominance: Online shopping continues to be the preferred channel for small cooking appliances and personal care devices, with e-commerce expected to maintain its dominant position throughout 2025
Euromonitor International (euromonitor.com).
Premiumization Trend: There's a growing inclination toward premium products, especially in the robotic vacuum cleaner segment, where consumers are willing to pay more for advanced features and better performance
Euromonitor International (euromonitor.com).
Leading Brands & Market Players
Most Trusted Consumer Brands
ETA stands out as the undisputed consumer favorite in Czech small home appliances, having won the
"Most Trusted Brand of the Year" award in the small domestic appliances category for
nine consecutive years (since 2016). This recognition, based on surveys of 4,000 Czech consumers, demonstrates exceptional brand loyalty and trust
ETA (eta.cz).
Other highly trusted brands include:
- Tefal - Winner in the hot air fryers category for 2025Kupi.cz (kupi.cz)
- Bosch - Strong presence in blenders and food preparation
- DeLonghi - Market leader in coffee machines
- Philips - Popular across multiple categories including coffee makers and air fryers
Major Market Players
The Czech market features both global manufacturers and regional specialists:
Global Giants:
- Whirlpool
- Midea Group
- Electrolux
- Haier Group
- BSH Hausgerate GmbH (Bosch, Siemens)
- LG Electronics
- Groupe SEB (Tefal, Rowenta)
Emerging Competitors:
- SharkNinja - Officially launching in Czech market via Hungarian distributor Bravophone, bringing new competition to multiple categories
- Cecotec - Actively expanding product portfolio
- Rowenta - Introduced affordable robotic vacuum cleaners to capture mid-market segment
Private Labels & Marketplaces
Private labels and online marketplaces are playing an increasingly important role, particularly in the food preparation appliances segment, driving competitive pricing and product replacement cycles
Euromonitor International (euromonitor.com).
Product Category Analysis
1. Coffee Makers (Kávovary)
Coffee makers represent one of the highest consumer interest categories in Czech Republic, with espresso machines particularly poised for strong performance in 2025.
Market Dynamics:
- Espresso coffee machines forecast to perform well
- Pod coffee machines declining since 2022 due to budget consciousness and environmental awareness
- Strong preference for automatic machines with milk frothing capabilities
Best-Selling Products & Price Segments:
| Price Segment | Top Models | Price Range (CZK) | Key Features |
|---|
| Budget Automatic | Krups Essential EA810
Philips EP 082
Philips Series 2200 LatteGo | 5,426 - 5,526 | Simple, reliable, easy cleaning |
| Standard Automatic | DeLonghi Magnifica Evo ECAM 290.51.B
Sencor SES 9300BK | 8,030 - 8,263 | Good feature balance, excellent value |
| Premium Automatic | DeLonghi Eletta Explore ECAM 450.65
Jura Z10 | 18,692+ | Advanced features, multiple drink options, Cold Brew |
| Lever Machines | De'Longhi Dedica EC 685
Sage Barista Express Impress
Gaggia Deluxe Espresso | €229+ | Professional control, integrated grinders |
| Capsule | De'Longhi Nespresso Vertuo Pop
De'Longhi Nespresso Lattissima One | N/A | Convenience, automatic recognition, milk systems |
2. Air Fryers (Horkovzdušné Fritézy)
While showing lower search interest compared to other categories, air fryers remain a growing segment focused on healthier cooking alternatives.
Top Performing Models:
| Product | Capacity | Price (CZK) | Standout Features |
|---|
| Philips Essential Airfryer HD9252/90 | Standard | ~2,317 | Energy efficient, simple controls, even cooking |
| SENCOR SFR 9000 SS | 9L | 1,689 - 2,499 | Large family size, digital controls, oil-free |
| SILVERCREST SHLFD 2600 B1 | 8.7L total | 2,499 | Dual cooking zones, 11 programs |
| Tefal EY 801815 | 6.5L | 2,489 - 3,696 | Multifunctional, fast cooking |
| DOMO DO544FR | 10L | 2,989 | Viewing window, digital thermostat |
Consumer Insight: Tefal is recognized as a pioneer in this category, with strong brand trust contributing to market leadership
Kupi.cz (kupi.cz).
3. Vacuum Cleaners (Vysavače)
Vacuum cleaners generate the highest search interest among all small appliance categories in Czech Republic, consistently reaching peak interest of 100 on Google Trends.
Market Segments:
- Robotic vacuum cleaners: Healthy growth expected with premiumization trend
- Stick vacuums: Growing popularity for convenience
- Traditional cylinder models: Remain popular for thorough cleaning
Leading Products by Category:
Overall Best-Seller:
- SENCOR SVC 9879BK 4 in 1 - Versatile multi-function design driving high demand
Top Stick Vacuum Models:
- Dyson V8, V12, V15 - Premium performance and quality build
- Xiaomi G10 - Best price-performance ratio
- Electrolux Ultimate 800 - Solid everyday performance
Highly Rated Traditional Models:
- Rowenta Silence Force Allergy+
- ETA 3519 Avanto
- Sencor SVC 5501 BK
- Kärcher VC 3
- TESLA AeroStar T500
- Dyson Cinetic Bigball Absolute 2
4. Blenders (Mixéry)
Blenders show moderate but consistent market interest, with Czech consumers favoring reliable brands for smoothies and food preparation tasks.
Best-Selling Models:
| Category | Product | Price (CZK) | Market Position |
|---|
| Overall Best-Seller | SENCOR SHB 9000WH Aku | 599 | Cordless convenience |
| Long-term Favorites | Bosch MFQ 36440
Bosch MFQ 40303
Bosch Styline MFQ 4080 | 653 - 1,026 | Consistent reliability |
| Local Favorite | ETA Lento 0051 90000
Sencor SHM 5330 | 742 - 803 | Czech brand loyalty |
| Budget Option | Sencor SHM 5405VT
Gorenje M500DCBK | 200 - 371 | Entry-level value |
| Premium | Bosch MFQ 4980B | 1,687 | Advanced features |
Brand Insight: Bosch and Sencor dominate the blender category with multiple models across all price segments, demonstrating strong brand loyalty and product reliability.
5. Personal Care Appliances
This category is recording
strong performance in 2025, with electric toothbrushes showing particularly healthy growth. Multi-functional devices like the BaByliss Air Wand (combining hair dryer, straightener, and styler) highlight the trend toward versatile personal care solutions
Euromonitor International (euromonitor.com).
Manufacturing & Supply Chain Landscape
The Czech market is served by a diverse ecosystem of manufacturers, with the supply chain analysis revealing 90 suppliers capable of serving the market with small home appliances. The manufacturing landscape includes both specialized small appliance producers and diversified manufacturers.
Top Manufacturers Serving Czech Market
Key Observations:
- Most suppliers are based in China, serving Czech Republic as an export market
- Product specialization ranges from single-category focus (e.g., vacuum cleaners only) to comprehensive small appliance portfolios
- Both manufacturers and trading companies play important roles in market supply
- Top-scoring suppliers like Yongkang Dili offer diverse product ranges including coffee makers, blenders, and grinders
Challenges & Opportunities
Market Challenges
Budget Consciousness: Economic pressures continue to influence consumer choices, leading to:
- Decline in pod coffee machine sales
- Increased promotional activity in food preparation appliances
- Growth of private label alternatives
Declining Categories:
- Food processors and juicer extractors continue to struggle with declining value sales
- Pod coffee machines facing environmental concerns
- Some traditional appliance categories losing ground to multi-functional alternatives
Growth Opportunities
Replacement Market: With significant percentages of households using appliances over 11 years old, there's substantial opportunity for energy-efficient upgrades that can be marketed on long-term cost savings.
Smart & Connected Appliances: Integration of IoT and smart home features presents opportunities for premium positioning and enhanced user experience.
Sustainability Focus: Growing environmental awareness creates demand for:
- Energy-efficient models with clear cost-saving benefits
- Durable, long-lasting appliances
- Alternatives to single-use capsule systems
Key Takeaways & Strategic Recommendations
For Market Participants:
-
Emphasize Multi-Functionality: Products that serve multiple purposes are increasingly preferred across all categories - from kitchen appliances to personal care devices.
-
Invest in E-Commerce Excellence: With e-commerce dominating sales channels, strong online presence, customer reviews, and digital marketing are essential for market success.
-
Balance Price & Value: While price remains the primary consideration, highlighting long-term energy savings and durability can justify premium positioning.
-
Build Brand Trust: ETA's nine-year winning streak demonstrates the value of consistent quality and brand reputation in this market.
-
Target the Replacement Cycle: Focus marketing on households with aging appliances, emphasizing energy savings and modern features.
Consumer Trends to Watch:
- Premiumization in Specific Categories: Robotic vacuums and espresso machines showing willingness to pay more for quality
- Environmental Consciousness: Growing beyond energy efficiency to include packaging, durability, and lifecycle considerations
- Local Brand Loyalty: Czech brands like ETA maintain strong consumer trust alongside international players
Category-Specific Opportunities:
- Coffee Makers: Espresso machines with milk frothing capabilities show strongest growth potential
- Vacuum Cleaners: Robotic and stick vacuums represent high-growth segments
- Air Fryers: Still penetrating market with room for growth through education on benefits
- Multi-Functional Kitchen Robots: Emerging as essential kitchen appliances with strong demand
Conclusion
The Czech Republic's small home appliances market in 2025 presents a dynamic landscape characterized by informed consumers, trusted brands, and evolving product preferences. Success in this market requires balancing competitive pricing with energy efficiency, multi-functionality, and brand reliability. The continued growth trajectory, combined with significant replacement opportunities in aging appliance stock, positions this market as an attractive opportunity for both established players and innovative new entrants.
The dominance of e-commerce channels and the increasing sophistication of Czech consumers demand that market participants focus on digital excellence, transparent value propositions, and products that genuinely improve daily life while reducing environmental impact. With the right combination of innovation, quality, and value, there are substantial opportunities for growth across multiple product categories in this mature yet evolving market.