The India Herbal Supplements Market is experiencing significant growth, driven by increasing health consciousness, a strong tradition of Ayurvedic medicine, rising disposable incomes, and the expanding e-commerce sector.
Market Size and Growth Projections
The India herbal supplement market was valued at
USD 1.29 billion in 2024. It is projected to reach
USD 2.16 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of
5.93% during the forecast period of 2025-2033
.
Another source indicates the herbal supplements market in India is expected to reach
USD 8,796.1 million by 2033, growing at a CAGR of
10% from 2025 to 2033
.
For the broader India herbal medicine market, the value was
USD 4.56 billion in 2024 and is projected to grow to
USD 7.23 billion by 2032, with a CAGR of
8.0% during the forecast period
.
Key Growth Drivers
- Increasing Health Consciousness and Preference for Natural Remedies: A significant shift towards preventive healthcare and natural wellness solutions is driving demand. Over 65% of Indian consumers prefer plant-based medicines due to growing awareness of synthetic drug side effects.
- Strong Traditional Medicine Heritage (AYUSH): India's deep-rooted cultural acceptance of traditional medicine systems like Ayurveda, Siddha, and Unani creates inherent consumer trust and sustained demand.
- Government Support: The Indian government's promotion of AYUSH systems, including increased funding (over ₹4,300 crore to the AYUSH ministry in 2024, a 20% increase) and initiatives for standardization, quality control, and research, is a major catalyst for market growth.
- Expanding E-commerce Sector: Online platforms are becoming crucial sales channels, making products more accessible and convenient for customers. The e-commerce sector in India is expected to reach US$ 325 billion by 2030.
- Rising Disposable Incomes: Increased purchasing power allows consumers to invest more in preventive healthcare solutions, including herbal supplements.
- Growing Geriatric Population: Older adults are increasingly seeking natural remedies with minimal side effects to manage age-related health issues, driving demand for herbal supplements.
- Scientific Validation and Standardization Efforts: Increased investment in R&D for evidence-based herbal formulations and adherence to WHO-GMP standards are enhancing product credibility and safety.
Market Segmentation
The India Herbal Supplements Market is segmented by:
- Form: Tablets, Capsules, Liquid, Powder and Granules, Soft Gels
- Sources: Leaves, Fruits, Roots, Vegetables, Barks
- Application: Food and Beverages, Pharmaceuticals, Personal Care
- Distribution Channel: Store-based, Non-store based
Key Product Trends
- The herbal dietary supplements segment is expected to grow at the fastest CAGR within the India Dietary Supplements Market.
- Turmeric was the largest revenue-generating product in 2024.
- Moringa is identified as the most lucrative product segment, registering the fastest growth during the forecast period.
- Herbs like tulsi, ashwagandha, and giloy witnessed significant sales growth (40-50%) in 2022-2023, particularly for their immunity-boosting properties.
Industry Developments
- In February 2022, Amway India partnered with IIT Bombay to advance research in health supplements and nutraceuticals, focusing on innovative plant-based ingredients.
- Major players like Dabur, Himalaya, and Patanjali are expanding their herbal product portfolios and diversifying into adjacent segments like nutraceuticals and personal care. The Indian herbal nutraceutical market is projected to reach $10 billion by 2027, growing at a 21% CAGR.
The India herbal supplements market is poised for continued robust growth, driven by a confluence of cultural heritage, consumer preferences, and supportive government policies.
Product Recommendations
1.Turmeric Supplements
Search results identify turmeric as the largest revenue-generating product segment in 2024. Its strong anti-inflammatory and antioxidant properties are driving high consumer demand in the Indian market.
turmeric curcumin capsules India
2.Moringa Supplements
Moringa is highlighted as the fastest-growing and most lucrative product segment. Its rise is fueled by its high nutritional value and increasing consumer interest in superfoods for overall wellness.
organic moringa leaf powder
3.Ashwagandha Supplements
The market shows strong demand for traditional Ayurvedic herbs like Ashwagandha, particularly for managing stress and improving cognitive health, aligning with the growing trend of natural wellness solutions.
ashwagandha tablets for stress relief
4.Herbal Immunity Boosters
There is a significant trend towards preventive healthcare, with immunity-boosting products containing Tulsi, Giloy, and Ashwagandha seeing major sales growth, especially since the pandemic.
ayurvedic immunity booster kadha
5.Herbal Supplement Gummies
Market analysis indicates a diversification into innovative delivery formats. Herbal gummies are gaining popularity as a convenient and palatable alternative to traditional pills, catering to modern consumer preferences.
herbal wellness gummies for adults