Saudi Arabia Cycling Products Market Report 2025: Trends, Brands & Products
Executive Summary
The Saudi Arabian cycling products market is experiencing dynamic growth in 2025, driven by ambitious government initiatives under Vision 2030, increasing health consciousness among the population, and substantial infrastructure investments. The overall bicycle market reached
USD 647.5 million in 2025 and is projected to grow to
USD 870.2 million by 2034, with a CAGR of 3.34%
IMARC Group (imarcgroup.com). The e-bikes segment shows particularly strong momentum, with projected revenue of
USD 222 million by 2030 at a CAGR of 5.8%
Grand View Research (grandviewresearch.com).
This report examines the key trends shaping the market, analyzes popular brands and distribution channels, identifies product opportunities, and explores the challenges and opportunities ahead.
Market Size and Growth Dynamics
Overall Market Performance
The Saudi Arabia cycling market demonstrates robust growth across multiple segments:
| Segment | 2025 Value | Projected Value | CAGR | Timeframe |
|---|
| Overall Bicycle Market | USD 647.5M | USD 870.2M | 3.34% | 2025-2034 |
| E-bikes Market | USD 192.78M | USD 280.82M | 7.81% | 2025-2030 |
| Regular Bicycles | USD 270.63M | - | 0.09% | 2025-2030 |
| Bicycle Accessories | - | USD 283.9M | 6.8% | 2025-2030 |
| Cycling Apparel | USD 46.41M (2024) | USD 79.49M | 6.09% | 2026-2033 |
The
e-bikes segment stands out as the primary growth driver, reflecting a global trend toward electrified mobility solutions. Meanwhile, the accessories market is poised to reach
USD 283.9 million by 2030Grand View Research (grandviewresearch.com), indicating that consumers are investing not just in bicycles but in the complete cycling experience.
Key Growth Drivers
1. Government Investment and Vision 2030
The Saudi government has allocated approximately
SAR 1 billion (USD 266 million) specifically for cycling infrastructure development
Ken Research (kenresearch.com). This massive investment is projected to increase cycling participation by 30% and includes:
- The Sports Boulevard project in Riyadh—the world's largest linear park spanning 135 km with over 220 km of cycling pathsVision 2030 (vision2030.gov.sa)
- A National Cycling Strategy issued in 2023 mandating dedicated bike lanes and safety standards
- Development of 4.4 million square meters of green and open spaces integrated with cycling infrastructure
2. Health and Wellness Consciousness
Approximately
70% of the Saudi population is expected to engage in regular physical activities, with cycling emerging as a preferred choice
Ken Research (kenresearch.com). The trend has been accelerated by:
- A 20% increase in fitness-related activities over the past two years
- 60% of Saudis prioritizing healthKen Research (kenresearch.com)
- Growing awareness of cycling as a low-impact cardiovascular workout
3. Technological Innovation
The integration of advanced technology is reshaping consumer expectations:
- Smart connectivity features (GPS, Bluetooth, performance tracking)
- Lightweight carbon fiber frames
- Electronic gear shifting systems
- Power meters and integrated performance metrics
- Smart helmets with LED lights and GPS
4. Environmental Awareness
Growing environmental consciousness is promoting cycling as an eco-friendly alternative to motorized transportation, aligning with Saudi Arabia's sustainability goals under Vision 2030.
Product Landscape: Key Segments and Opportunities
1. Electric Bicycles (E-Bikes)
E-bikes represent the fastest-growing segment with the highest profit margins. The market is experiencing a significant shift toward urban commuting solutions.
Market Characteristics:
- Target Demographics: Young professionals, expatriates, urban commuters
- Use Cases: Daily commuting, leisure riding, last-mile connectivity
- Price Range: Mid to premium segment dominating
- Growth Drivers: Convenience, environmental friendliness, pedal-assist accessibility
E-Cargo Bikes - Emerging Opportunity
The e-cargo bike segment is gaining traction, particularly among food delivery and logistics companies seeking eco-friendly fleet solutions. This aligns with commercial needs for efficient last-mile delivery in growing urban centers like Riyadh and Jeddah.
2. Performance Road Bikes
The geared road bike segment was valued at approximately
USD 50 million in 2023, with a projected CAGR of
8-10% over the next 5-10 yearsLinkedIn Analysis (linkedin.com).
Consumer Trends:
- Shift toward premium, technologically advanced models
- Demand for lightweight carbon fiber frames
- Interest in integrated smart technology
- Growing demographic of competitive and recreational cyclists
3. Mountain Bikes
Mountain bikes cater to the expanding adventure and outdoor recreation segment, benefiting from:
- Increasing popularity of outdoor activities post-COVID-19
- Development of cycling tourism in Saudi Arabia (market valued at USD 1.1 billion)
- Growing interest in exploring natural landscapes
- Expatriate community seeking recreational activities
4. Cycling Accessories Market
Priority Product Categories:
Safety Helmets - Market Dominator
Helmets are expected to dominate the accessories segment due to:
- Mandatory safety regulations
- Growing safety awareness (60% of residents cite infrastructure concerns)
- Integration of smart features (GPS, Bluetooth, LED lights)
- Appeal to both mountain bikers and urban cyclists
- Jerseys: Largest product segment in 2024
- Shorts/Bibs: Most attractive segment with fastest growth
- Additional categories: Gloves, warmers, jackets
Lighting Systems
With increasing urban and night cycling, rechargeable LED bike light sets are essential safety equipment.
Security Solutions
As cycling infrastructure develops and more consumers invest in premium bicycles, high-security locks (U-locks, chain locks, cable locks) are becoming critical accessories.
Smart Cycling Technology
GPS computers and performance tracking devices are in high demand among tech-savvy cyclists and expatriates, offering:
- Real-time performance metrics
- Smartphone connectivity
- Route planning and navigation
- Training data analysis
Brand Landscape and Market Leaders
International Premium Brands
The Saudi market shows strong preference for established international brands, particularly in the mid-to-high-end segments:
Top Tier Brands:
-
Trek: Leading global brand with exclusive distribution through Wheels Bikes, offering mountain, road, hybrid, and electric bikes across all segments
Wheels Bikes (wheelsbikes.com). Trek expanded its Middle East distribution network through a major Saudi retailer partnership in 2024.
-
SCOTT: Swiss brand with strong presence in the road bike segment, offering high-performance carbon and aluminum models (SCOTT ADDICT, SCOTT FOIL) for 2025 and 2026
Go Bike Saudi (gobikesaudi.com).
-
Giant Manufacturing Co.: Global leader with comprehensive product portfolio and established distribution network.
-
Specialized Bicycle Components: Premium brand targeting performance-oriented cyclists.
-
BMC: High-end brand specializing in professional-grade road bikes.
Popular Mid-Market Brands
These brands offer competitive pricing while maintaining quality standards, appealing to the broader consumer base:
-
Upland: Leading manufacturer known for high-quality mountain, hybrid, and sports bikes with lightweight Canadian-made wheels and terrain adaptability
BSKL (bskl.app).
-
Totem: Popular for competitive pricing and quality hybrid/road bikes, including specialized models for women and children with focus on durability.
-
Cozon: Known for high-quality mountain and hybrid bikes with strong hydraulic brakes and lightweight design.
-
Ashby: Offers versatile hybrid sports bikes suitable for both paved roads and rough terrain.
-
Dido: Distinguished for manufacturing bicycles combining strength, speed, and safety, with comprehensive accessories.
Component and Accessory Brands
Leading brands recognized for high-quality components and accessories include:
- Shimano: Market leader in bicycle components and drivetrains
- Bontrager: Trek's premium accessory and component brand
- Saris: Cycling accessories and training equipment
- CamelBak: Hydration systems for cyclists
- Oakley: Performance eyewear
Distribution Channels and Market Access
Multi-Channel Retail Strategy
The Saudi cycling market operates through a hybrid distribution model combining online and offline channels:
Online Retail:
- Growing e-commerce penetration providing wider product access
- Competitive pricing through digital platforms
- Enhanced services including video consultations and maintenance booking
- Major online retailers: Wheels Bikes, Masar Bicycle, Newspeed7, Power Sport
Offline Retail:
- Traditional stores serving as community hubs for cycling enthusiasts
- Sales, maintenance, and repair services
- Organization of group rides and cycling events
- Personal consultation and bike fitting services
Key Distributors and Retailers
Major International Players Active in Saudi Market:
- Trek Bicycle Corporation
- Giant Manufacturing Co. Ltd.
- Accell Group
- Specialized Bicycle Components, Inc.
- TRINX Bikes
- Pedego Electric Bikes
- Yamaha Motor Co., Ltd.
Micro-Mobility Providers:
- TIER: Shared e-scooters and e-bikes service, entered Saudi market in June 2022 through partnership with Sela Sport CompanyMordor Intelligence (mordorintelligence.com)
- Fenix: On-demand shared electric bikes with exclusive micromobility partnerships
Future Retail Trends
The market is evolving toward:
- Specialized e-bike focused stores with expert maintenance services
- Enhanced omnichannel experiences
- Community-building through cycling events and clubs
- Expansion of bike-sharing and rental programs
Manufacturing and Supply Chain: Global Suppliers for Saudi Market
The Saudi cycling market is primarily served by international manufacturers, particularly from China and other Asian manufacturing hubs. Our analysis identified 90 suppliers that manufacture bicycles and export to Saudi Arabia and the Middle East market.
Top Manufacturing Partners
Perfect Match Suppliers (Score ≥100):
Fourteen manufacturers demonstrate ideal fit for the Saudi market, specializing in bicycle manufacturing with established export channels to Saudi Arabia:
Key Manufacturing Capabilities:
| Supplier Category | Key Products | Strengths |
|---|
| E-Bike Specialists | Electric mountain bikes, city e-bikes, folding e-bikes, cargo e-bikes | Advanced battery technology, smart integration |
| Traditional Bicycle Makers | Mountain bikes, road bikes, hybrid bikes, kids' bikes | Quality manufacturing, diverse product lines |
| Component Manufacturers | Carbon fiber frames, electric motors, smart systems | Innovation, lightweight materials |
| OEM/ODM Providers | Custom manufacturing, white-label production | Flexibility, customization capabilities |
Geographic Concentration:
- China: Dominant manufacturing hub (Guangzhou, Shenzhen, Dongguan, Changzhou, Zhejiang)
- Export Focus: Manufacturers specifically targeting Middle East market with certifications and standards compliance
Manufacturing Trends:
- Increasing focus on electric bicycle production
- Integration of smart technology and IoT features
- Emphasis on lightweight materials (carbon fiber, aluminum alloys)
- OEM/ODM capabilities for brand customization
- Compliance with international safety standards
Market Challenges and Barriers
Despite robust growth, the Saudi cycling market faces several structural challenges:
Infrastructure Limitations
- Limited Coverage: Only 20% of urban areas have dedicated cycling paths, and only 15% of regions have developed cycling infrastructureKen Research (kenresearch.com)
- Safety Concerns: 60% of residents cite infrastructure as a barrier to cycling
- Connectivity Issues: Fragmented cycling routes with limited network connectivity
Environmental Constraints
- Extreme Heat: Summer temperatures exceeding 50°C make outdoor cycling uncomfortable and unsafe
- Seasonal Limitations: Only 40% of the population will cycle regularly during peak summer monthsKen Research (kenresearch.com)
- Limited Riding Seasons: Climate restricts year-round cycling adoption
Cultural and Social Factors
- Low Cycling Culture: Cycling has relatively low cultural adoption compared to other sports
- Motorized Transportation Preference: Deep-rooted preference for cars over bicycles
- Female Participation: Cultural factors affect women's participation in cycling
- Limited Awareness: Only 25% of the population is familiar with available cycling routes and toursKen Research (kenresearch.com)
Economic Barriers
- Premium Pricing: High cost of quality bicycles limits accessibility to affluent consumers
- Import Tariffs: Elevated tariffs increase product costs and limit availability
- Competition: Alternative fitness activities and transportation modes compete for consumer attention
Consumer Behavior and Preferences
Target Demographics
Primary Consumers:
- Young Professionals (25-40 years): Seeking fitness and commuting solutions
- Expatriate Community: Bringing cycling culture from home countries
- Health-Conscious Individuals: 70% of population expected to engage in regular physical activity
- Adventure Enthusiasts: Growing interest in outdoor recreation and tourism
Purchase Decision Factors
Top Priorities:
- Technology Integration: Smart features, GPS, performance tracking
- Quality and Durability: Premium materials, reliable components
- Safety Features: Advanced braking systems, lighting, helmets
- Brand Reputation: Preference for established international brands
- Customization: Personalized bikes tailored to individual preferences
- After-Sales Service: Maintenance, repair, and warranty support
Spending Patterns
- Premium Segment Growth: Increasing willingness to invest in high-end models
- Complete Solutions: Purchasing accessories and apparel alongside bicycles
- Technology Add-Ons: Strong demand for smart accessories and performance gear
- Safety Investment: Growing expenditure on protective equipment
Strategic Recommendations and Future Outlook
Market Entry Strategies
For International Brands:
- Partner with Established Distributors: Leverage existing retail networks like Wheels Bikes and Go Bike Saudi
- Localize Product Offerings: Develop models suited to extreme heat and desert terrain
- Invest in After-Sales Service: Build comprehensive maintenance networks
- Engage Community: Sponsor cycling events, clubs, and competitions
- Digital-First Approach: Develop strong e-commerce presence with virtual consultations
For Accessories and Component Suppliers:
- Focus on Safety Products: Prioritize helmets, lights, and protective gear
- Smart Technology Integration: Develop IoT-enabled accessories
- Climate-Appropriate Products: Design for extreme heat conditions
- Bundle Offerings: Create complete accessory packages for new cyclists
Product Development Priorities
High-Potential Categories:
-
E-Bikes for Urban Commuting
- Lightweight, foldable designs for easy storage
- Long battery range for extended commutes
- Integrated smart features for navigation and tracking
-
Climate-Adapted Bicycles
- Heat-resistant components and materials
- Enhanced cooling features
- UV-resistant finishes
-
Women-Specific Models
- Address cultural considerations
- Comfortable, modest design options
- Safety features prioritized
-
Smart Accessories Ecosystem
- Connected helmets, lights, and locks
- Performance monitoring systems
- Safety alert features
Market Outlook 2025-2030
Optimistic Projections:
- Infrastructure Boom: Completion of Sports Boulevard and similar projects will dramatically increase cycling accessibility
- Cultural Shift: Vision 2030 initiatives will normalize cycling as both fitness activity and transportation mode
- Technology Adoption: Smart cycling technology will attract tech-savvy younger generation
- Tourism Growth: Cycling tourism market expansion will drive premium product demand
- E-Bike Dominance: Electric bicycles will capture majority of new sales by 2030
Expected Market Evolution:
| Timeframe | Key Milestones |
|---|
| 2025-2026 | Sports Boulevard phase 2-3 completion; rapid infrastructure buildout |
| 2027-2028 | Cycling culture normalization; 30% increase in participation achieved |
| 2029-2030 | Mature market with diversified segments; e-bikes reaching 40%+ market share |
Critical Success Factors:
- Continued Government Investment: Sustained funding for infrastructure and promotion
- Community Building: Growth of cycling clubs, events, and social acceptance
- Retailer Development: Expansion of specialized bike shops with expert services
- Product Innovation: Continuous adaptation to local climate and preferences
- Safety Improvements: Enhanced infrastructure safety to reduce accident concerns
Conclusion
The Saudi Arabia cycling products market in 2025 stands at an inflection point, transitioning from a niche recreational activity to a mainstream mobility and fitness solution. With USD 647.5 million in current market value and strong government backing through Vision 2030's SAR 1 billion investment, the fundamentals for sustained growth are firmly in place.
Key Takeaways:
✓ E-bikes lead growth with 7.81% CAGR, representing the highest-potential segment
✓ Accessories market offers immediate opportunities with 6.8% growth and lower entry barriers
✓ Infrastructure investment is transforming market dynamics with 220+ km of cycling paths in Riyadh alone
✓ Premium brands dominate but mid-market opportunities exist for value-oriented consumers
✓ Climate and culture remain challenges requiring product adaptation and community building
✓ Manufacturing partnerships with Asian suppliers provide established supply chains to Saudi market
The market is evolving from import-driven to ecosystem-driven, where success requires not just quality products but comprehensive solutions including retail presence, maintenance services, community engagement, and climate-appropriate innovation. Brands and suppliers who can navigate the unique Saudi context—extreme climate, developing infrastructure, emerging cycling culture—while delivering premium quality and smart technology will capture significant market share in this expanding market.