Singapore Gaming Devices Market Report 2025
Executive Summary
Singapore's gaming devices market is experiencing robust growth, driven by high digital connectivity, strong purchasing power, and mainstream acceptance of gaming culture. The overall gaming market is projected to reach
USD 826 million in 2025, with a
6.44% CAGR through 2029
Antom Knowledge (knowledge.antom.com). User penetration stands at
17.7% with an average revenue per user (ARPU) of
US$58.38Statista (statista.com).
The market shows differentiated growth across device categories: gaming PCs lead with an 11.64% CAGR, portable consoles surge at 18.5% CAGR, while gaming peripherals grow at 11.89% CAGR. Singapore's position as a regional digital hub, combined with near-universal internet access (99%) and smartphone ownership (97%), creates an ideal environment for gaming innovation and adoption.
Market Size and Growth Projections
Overall Gaming Market Performance
| Metric | 2025 Value | Growth Rate | Time Period | Source |
|---|
| Total Gaming Market | USD 826M | 6.44% CAGR | 2025-2029 | Antom Knowledge |
| Gaming Hardware Market | USD 375.28M | 5.32% CAGR | 2025-2030 | Statista |
| User Penetration | 17.7% | - | 2025 | Statista |
| Average Revenue Per User | USD 58.38 | - | 2025 | Statista |
The Singapore gaming market demonstrates strong fundamentals across all major segments, with hardware investment remaining a priority for consumers seeking enhanced gaming experiences.
Device Category Breakdown
Gaming PC Market
The PC gaming segment shows exceptional momentum, valued at
USD 0.22 billion in 2024 and projected to reach
USD 0.58 billion by 2033, representing a
11.64% CAGRDeep Market Insights (deepmarketinsights.com). This growth is fueled by:
- High-performance component demand (graphics cards, processors)
- Rise of esports and competitive gaming
- Streaming content creation requirements
- Premium gaming experiences
Gaming Console Market
Portable Gaming Consoles represent a high-growth subsegment:
- Market value: USD 75 million (2024) → USD 290 million (2032)
- 18.5% CAGR from 2025-2032LinkedIn Analysis (linkedin.com)
- Driven by innovation and on-the-go entertainment demand
Gaming Peripherals and Accessories
The gaming gadgets market (controllers, headsets, keyboards, mice, VR accessories, streaming gear) reached
USD 34.99 million in 2024 and is estimated to attain
USD 95.88 million by 2033, with a
11.89% CAGRDeep Market Insights (deepmarketinsights.com).
The broader gaming equipment market is projected at
USD 111.47 million in 2025, though experiencing a slight decline of
-1.32% CAGR (2025-2030)Statista (statista.com), indicating market maturation in traditional peripherals while specialized esports equipment thrives.
Mobile Gaming Hardware
While specific mobile gaming hardware figures are limited, the
mobile games market is projected at
USD 75.02 million in 2025 with
3.67% CAGR (2025-2030)Statista (statista.com). Notably,
70% of Southeast Asia's gaming revenue is expected to come from mobile gaming by 2025
MAGES Institute (mages.edu.sg).
The
smart gaming phone market shows exceptional promise with
12-15% CAGR over the next five years, driven by demand for high-performance mobile devices with advanced GPUs and cooling systems
LinkedIn Analysis (linkedin.com).
Consumer Landscape
Demographics: Beyond the Youth Stereotype
Gaming in Singapore has evolved into a truly multi-generational activity, transcending traditional age boundaries:
Age Distribution and Engagement:
Gender Evolution:
The audience has broadened significantly beyond young men. Adult women now form a large segment of casual "time-filler" gamers, particularly in mobile gaming
SingLife Research (grow.singlife.com).
Consumer Behavior and Preferences
Value-Driven Spending Culture
Singaporean gamers exhibit highly rational purchasing behavior, influenced by the cultural concept of kiasu ("fear of losing"). Key characteristics:
- Discount-Oriented: Explicit discounts and bundled packages drive purchase decisions more than impulsive spendingAntom Knowledge (knowledge.antom.com)
- High Digital Spending: Over 80% of paying gamers have purchased virtual items in the past six months—one of the highest rates in AsiaSingLife Research (grow.singlife.com)
- Subscription Adoption: Quick uptake of subscription models (Xbox Game Pass, PlayStation Plus) and streaming services
- Microtransaction Culture: Popular titles like Mobile Legends, Genshin Impact, and Fortnite thrive due to strong in-game purchase behavior
Payment Preferences
- Digital wallets dominate online payments
- Credit cards remain popular for larger purchases
- PayNow (Singapore's real-time payment system) gaining rapid adoptionAntom Knowledge (knowledge.antom.com)
Gaming Device Adoption Patterns
Mobile Gaming Dominance:
- 68% of internet users played mobile games in 2022, among the highest globallySingLife Research (grow.singlife.com)
- 5G rollout enables high-quality mobile experiences
- Appeals to both hardcore and casual gamers
PC Gaming:
- Strong in esports and competitive gaming communities
- Demand for high-performance components remains robust
- Age group 15-30 years primary adopters of premium gaming hardware
Console Gaming:
- PlayStation, Xbox, and Nintendo widely adopted for home entertainment
- User penetration for gaming hardware: 5.87% in 2025Statista (statista.com)
- Steady growth driven by next-generation console adoption
Cloud Gaming (Emerging):
- Lowers entry barriers for casual and mid-core gamers
- Benefits from stable 5G and fiber infrastructure
- Core enthusiasts still prefer local hardware for performance
Key Market Drivers and Trends
Infrastructure and Connectivity
| Factor | Status | Impact |
|---|
| Internet Access | 99% of households (2022) | Enables seamless online gaming |
| Smartphone Penetration | 97% ownership (2022), 93% projected (2025) | Drives mobile gaming adoption |
| 5G Rollout | Completed in 2022 | Enables high-quality mobile gaming and cloud gaming |
Cultural and Social Factors
- Mainstream Acceptance: Gaming is now viewed as a normal social activity and even a viable profession
- Esports Ecosystem: Professional gaming academies and tournaments drive demand for specialized gear
- Social Gaming Platforms: Growing preference for communal play and shared experiencesStatista (statista.com)
- Regional Hub Status: Singapore's position attracts global gaming companies, boosting local industry
Technological Innovation
- VR/AR Integration: Growing consumer interest in immersive experiencesStatista (statista.com)
- AI-Powered Gaming: Expected to drive next-generation console featuresExpert Market Research (expertmarketresearch.com)
- Cloud Gaming Services: Democratizing access to high-end gaming experiences
- Streaming and Content Creation: Fueling demand for professional-grade equipment
Economic Factors
- High Purchasing Power: Singaporeans comfortable with premium digital spending
- Disposable Income: Strong economy supports gaming hardware investments
- Employment in Gaming: Growing professional opportunities in esports and game development
Supplier Ecosystem
Our analysis identified 87 suppliers serving the Singapore gaming devices market, with varying levels of specialization:
- Perfect matches (score ≥ 100): 7 suppliers
- Good matches (score ≥ 80): 54 suppliers
- Partial matches: 80 suppliers
Top-Tier Suppliers Overview
The highest-scoring suppliers demonstrate comprehensive gaming device portfolios across multiple categories:
Leading Gaming Device Manufacturers:
-
Zhongshan Jianxiang Plastic Metal P (Score: 100)
- Specializes in arcade machines, retro game consoles, and game controllers
- Strong in gaming accessories including gaming chairs and video game accessories
-
Bestforever Electronic Company Limited (Score: 100)
- Video game consoles: NDS lite, NDSi, Wii, Xbox 360
- Comprehensive accessories for Wii, NDS, and Xbox 360 platforms
-
Skycity International Holdings Limited (Score: 100)
- PlayStation, Xbox, and Nintendo Switch consoles
- VR gadgets and gaming accessories portfolio
- Legacy systems support
-
Vastway Electronics Co., Ltd (Score: 100)
- Handheld game players and retro game consoles
- TV game players and GB Station
- Mobile gaming peripherals including gamepads and triggers
-
Dexkee Elec-Technology Co., Ltd. (Score: 100)
- 8-bit and 16-bit video game consoles
- Peripherals for PS, NDS, GBA, X-BOX, Wii
- Battery chargers, earphones, and AV cables
Supplier Capabilities Table
Supplier Market Segmentation
The supplier landscape shows clear specialization patterns:
Gaming Consoles & Hardware (7 perfect matches):
- Retro and handheld console specialists
- Next-generation console distributors
- Multi-platform accessory manufacturers
Gaming Peripherals (54+ strong matches):
- Controllers and gamepads (wireless/wired)
- Steering wheels and racing accessories
- VR/AR equipment suppliers
- Gaming mice, keyboards, and headsets
Arcade & Commercial Gaming (Emerging):
- Slot machines and crane machines
- Arcade cabinets and commercial gaming equipment
- Casino and entertainment gaming hardware
PC Gaming Components:
- Graphics cards and high-performance hardware
- Gaming laptops and custom builds
- Cooling systems and specialized components
Strategic Opportunities and Recommendations
High-Growth Product Categories
1. High-Performance PC Components (CAGR: 11.64%)
Market Driver: Esports and streaming content creation
Target Segments:
- Age 15-30: Core gaming enthusiasts
- Streamers and content creators
- Professional esports players
Key Products:
- Graphics cards (RTX series)
- High-refresh-rate monitors
- Custom gaming PCs
- Advanced cooling solutions
2. Portable Gaming Consoles (CAGR: 18.5%)
Market Driver: On-the-go entertainment demand
Target Segments:
- Commuters and mobile professionals
- 20-40 age group with high disposable income
- Casual gamers seeking premium experiences
Key Products:
- PlayStation Portal
- Nintendo Switch variants
- Handheld gaming PCs (Steam Deck type)
- Premium retro gaming handhelds
3. Esports & Streaming Peripherals (CAGR: 11.89%)
Market Driver: Professional gaming and content creation
Target Segments:
- Competitive gamers
- Streamers and influencers
- Gaming cafes and esports venues
Key Products:
- Low-latency gaming headsets
- Mechanical gaming keyboards
- High-DPI gaming mice
- Professional streaming equipment
- Gaming chairs and ergonomic gear
4. Smart Gaming Phones (CAGR: 12-15%)
Market Driver: Mobile gaming quality expectations rising
Target Segments:
- Mobile-first gamers aged 15-30
- Premium smartphone users
- Competitive mobile esports players
Key Products:
- Phones with advanced GPUs and cooling
- High refresh rate displays (120Hz+)
- Gaming-specific accessories (controllers, triggers)
- Mobile gaming peripherals
Market Entry Strategies
For Gaming Hardware Manufacturers:
- Partner with established distributors like Skycity International or Bestforever Electronic for market access
- Focus on premium segments where Singaporean purchasing power creates opportunity
- Emphasize value propositions aligned with the kiasu cultural mindset (bundle deals, discounts)
- Leverage esports community through sponsorships and gaming cafe partnerships
For Gaming Accessories Suppliers:
- Target professional peripherals for esports and streaming (highest growth segment)
- Develop mobile gaming accessories to capture mobile-dominant market
- Create subscription-style products (accessory bundles, upgrade programs)
- Focus on multi-platform compatibility to maximize market reach
For Retailers and Distributors:
- Curate premium product lines targeting the high ARPU (USD 58.38) consumer
- Develop omnichannel presence combining online and gaming cafe experiences
- Implement flexible payment options including PayNow and digital wallets
- Create loyalty programs emphasizing value and exclusivity
Risk Considerations
- Market Maturation: Traditional gaming equipment showing -1.32% CAGR decline suggests need to focus on growth segments
- Competition: 87+ suppliers indicate saturated distribution market; differentiation critical
- Technology Shifts: Cloud gaming may disrupt hardware demand; monitor adoption trends
- Economic Sensitivity: Premium products may face headwinds in economic downturns despite current strong purchasing power
Conclusion
Singapore's gaming devices market presents compelling opportunities driven by robust infrastructure, high consumer purchasing power, and multi-generational gaming adoption. The market is differentiating into high-growth segments (portable consoles at 18.5% CAGR, gaming PCs at 11.64% CAGR, peripherals at 11.89% CAGR) and mature categories requiring innovation.
Key Success Factors:
- Value-driven positioning aligned with Singaporean consumer mindset
- Premium product quality justified by high ARPU
- Multi-platform strategy covering PC, console, and mobile gaming
- Esports and streaming focus capturing professional and enthusiast segments
- Partnership with established distributors for market penetration
The supplier ecosystem is well-developed with 87+ active players, requiring new entrants to differentiate through innovation, pricing strategies, or niche specialization. The convergence of high connectivity (99% internet access), strong purchasing power (USD 58.38 ARPU), and mainstream gaming acceptance creates a sustainable growth environment through 2035.
Companies entering or expanding in this market should prioritize the portable console, gaming PC, and professional peripherals segments while maintaining flexibility to adapt to emerging trends in cloud gaming, VR/AR, and AI-powered gaming experiences.