UAE Computer Accessories Market Report 2025: Trends, Brands & Products
Executive Summary
The UAE computer accessories market in 2025 presents a dynamic landscape characterized by steady growth in specific segments despite an overall slight contraction in the broader computing market. With projected sales revenue of US$332.84 million, the market is being reshaped by gaming culture, hybrid work arrangements, wireless technology adoption, and AI integration. While the market faces challenges from price sensitivity and counterfeit products, opportunities abound in gaming peripherals, ergonomic accessories, and AI-enabled devices.
Market Size and Revenue Forecast
The UAE computer accessories market demonstrates significant economic impact within the Middle East region:
Despite the projected slight decline in the broader computing category, specific accessory segments are experiencing robust growth, particularly in gaming and wireless peripherals.
Import and Trade Dynamics
Computer hardware imports to the UAE are forecasted to decline from $630 million in 2023 to approximately
$599 million by 2028, representing an average annual decline of 0.8%
ReportLinker (reportlinker.com). This trend reflects market maturation and a shift toward higher-value, specialized accessories rather than basic hardware.
Key Market Trends Shaping 2025
1. Gaming and eSports Boom
The vibrant gaming and entertainment industry stands as the most significant growth driver. The UAE's thriving eSports scene is fueling explosive demand for high-performance peripherals including gaming keyboards, mechanical switches, high-DPI mice, and immersive gaming headsets
6Wresearch (6wresearch.com).
2. Hybrid Work and Digital Education
The sustained shift to hybrid work and online education continues to drive demand for productive home office setups. Consumers in urban centers like Dubai and Abu Dhabi are upgrading their setups with slim ultrabooks, ergonomic keyboards, and professional-grade accessories
ResearchAndMarkets.com (researchandmarkets.com).
3. Wireless Technology Dominance
There's a pronounced market shift toward wireless accessories, driven by consumer demand for cleaner desk setups, flexibility, and convenience. This trend is particularly strong in keyboard and mouse combinations
Ken Research (kenresearch.com).
4. AI-Powered Devices Enter the Market
AI-equipped laptops and peripherals began entering the UAE market in 2025, with consumer and institutional curiosity growing rapidly. While adoption remains in early stages, awareness is increasing as manufacturers demonstrate practical AI use cases in productivity and performance
alkhaleej.ae (alkhaleej.ae).
5. E-Commerce Acceleration
E-commerce platforms have democratized access to computer peripherals, offering UAE consumers unprecedented convenience and product variety. Online sales channels are expected to continue outpacing traditional retail in 2025
ResearchAndMarkets.com (researchandmarkets.com).
6. Health, Wellness, and Ergonomics
Product design is increasingly incorporating health and wellness considerations, with ergonomic keyboards, vertical mice, and posture-supporting accessories gaining traction among health-conscious consumers
Ken Research (kenresearch.com).
7. Sustainability and Energy Efficiency
Leading Brands by Category
The UAE market features a mix of established global brands and specialized gaming manufacturers, with clear leaders emerging in each category.
Keyboards
Market Leaders:
| Brand | Strengths | Popular Models |
|---|
| Logitech | Market dominance in both wireless combos and gaming peripherals | MK270, K120, G Series |
| Redragon | High ratings for gaming keyboards (11,408 ratings, 4.5 stars) | K552-RGB |
| Razer | Premium gaming keyboards with low-profile mechanical switches | Ornata V3 TKL |
| Dell | Reliable office keyboards for daily business use | KB216 |
| Microsoft | Strong presence in wireless office peripherals | N9Z-00019 |
Emerging brands like Epomaker, SteelSeries, and Keychron are gaining traction among enthusiasts seeking customization and mechanical switch options
taqyemak-uae.com (taqyemak-uae.com).
Mice and Input Devices
Logitech maintains overwhelming market leadership in the mouse category, particularly in wireless keyboard-mouse combinations (MK330, MK540, MK345). HP and JOYACCESS also feature prominently in combo offerings for office environments
computercaredubai.ae (computercaredubai.ae).
Headsets and Audio
Top Brands:
| Brand | Category Focus | Notable Products |
|---|
| HyperX | Gaming headsets (wireless and wired) | Cloud III S Wireless, Cloud Stinger 2 |
| Logitech | Professional gaming audio | G PRO X 2 LIGHTSPEED, G733 |
| Razer | Premium gaming peripherals | BlackShark V3 Pro, Barracuda Pro |
| Apple | Consumer mainstream | AirPods 4, AirPods Pro 3 |
| JBL | Value-oriented audio with Pure Bass Sound | Tune 720BT, Tune 760BT |
| ASUS | Gaming-focused with surround sound | ROG Pelta, TUF H3 |
Professional Office Peripherals
HP, Dell, and Microsoft dominate the professional office segment, recognized as key players in the overall UAE computer peripherals market
6wresearch.com (6wresearch.com). These brands are standard choices for business environments due to reliability and ergonomic design.
Supplier and Manufacturing Landscape
The investigation identified 87 manufacturers targeting the UAE market, with varying degrees of specialization in computer accessories. The top manufacturers demonstrate comprehensive product portfolios:
Top-Tier Suppliers (Match Score 80+)
Key Findings:
- Shenzhen Lord Way Technology Co., Ltd. (Match Score: 84.6) offers complete product lines including wired/wireless keyboards, optical mice, headphones, and USB speakers
- Guangzhou Huihuang Electronics Co., Ltd. (Match Score: 84.6) specializes in keyboards, mice, Bluetooth headphones, and USB-C hubs
- Most top suppliers are concentrated in Shenzhen and Guangzhou, China's electronics manufacturing hubs
- Strong suppliers maintain explicit focus on the UAE/AE market as a key export destination
Manufacturing Capabilities
The supplier analysis reveals several tiers of manufacturers:
- Comprehensive Accessory Manufacturers (5-6 product categories)
- Specialized Gaming Peripheral Makers (keyboards, mice, headsets)
- Audio-Focused Suppliers (headphones, earphones, Bluetooth accessories)
- Connectivity Specialists (USB hubs, cables, adapters)
Consumer Preferences and Buying Behavior
UAE consumers in 2025 exhibit sophisticated purchasing patterns, prioritizing
value, performance, and future-readinessalkhaleej.ae (alkhaleej.ae).
Price Sensitivity
The market demonstrates notable price consciousness, with laptop average selling prices decreasing by approximately $10 per unit in H1 2025. This suggests a broader trend toward mid-range and value-oriented accessories, challenging premium brands to justify price premiums
6Wresearch (6wresearch.com).
Customization Demand
Consumers increasingly seek customized and personalized products, particularly in the gaming segment where RGB lighting, programmable keys, and aesthetic customization drive purchasing decisions
Ken Research (kenresearch.com).
Market Challenges
Despite growth opportunities, the UAE computer accessories market faces several headwinds:
| Challenge | Impact |
|---|
| Economic Fluctuations | Affects discretionary spending on non-essential peripherals |
| Mobile Device Competition | Tablets and smartphones substitute for traditional PC peripherals |
| Price Sensitivity | Limits premium brand penetration, favors value offerings |
| Counterfeit Products | Damages genuine brand sales and erodes consumer trust |
| Rapid Technology Changes | Shortens product lifecycles, increases inventory risk |
| Supply Chain Complexity | Can cause availability issues and price volatility |
The prevalence of counterfeit computer peripherals represents a particular concern, negatively affecting both sales of genuine brands and overall consumer confidence
6Wresearch (6wresearch.com).
Strategic Opportunities
High-Growth Segments
Gaming Peripherals: The gaming segment offers the strongest growth trajectory, driven by youth demographics, eSports popularity, and increasing disposable income allocated to entertainment technology.
Wireless Technology: The shift to wireless continues accelerating, creating opportunities for manufacturers offering reliable, low-latency wireless solutions at competitive price points.
Ergonomic Solutions: Growing health awareness creates demand for ergonomic keyboards, vertical mice, and posture-supporting accessories, particularly among professionals working extended hours from home.
Technological Innovation
Manufacturers integrating AI capabilities, advanced connectivity (USB4, Thunderbolt), and sustainable materials are positioned to capture early-adopter segments willing to pay premiums for cutting-edge functionality.
Market Outlook
Key Success Factors for Market Participants:
- Gaming Focus: Invest heavily in gaming peripheral development and marketing
- Wireless Innovation: Prioritize wireless technology with improved battery life and connectivity
- Value Engineering: Develop mid-range products balancing quality and affordability
- E-Commerce Excellence: Optimize online presence and digital sales channels
- Sustainability Credentials: Incorporate eco-friendly materials and energy efficiency
- AI Integration: Prepare for AI-enhanced peripheral adoption as awareness grows
- Ergonomic Design: Address health and wellness concerns in product development
Laptop Market Correlation
The laptop market's
3% growth in H1 2025alkhaleej.ae (alkhaleej.ae) compared to 2024 suggests continued demand for complementary accessories, particularly portable hubs, slim mice, and compact keyboards designed for ultrabook users.
Conclusion
The UAE computer accessories market in 2025 represents a US$332.84 million opportunity characterized by segment-specific growth despite overall market maturation. Gaming peripherals, wireless accessories, and ergonomic solutions lead growth, while brands like Logitech, Razer, HyperX, and HP dominate their respective categories. Success requires balancing innovation with value consciousness, leveraging e-commerce channels, and addressing emerging trends in AI integration and sustainability. Manufacturers targeting the UAE market must navigate price sensitivity and counterfeit competition while capitalizing on the region's tech-savvy, digitally connected consumer base.