The United States home decor market is projected to be a significant and growing industry in the coming years.
Market Size and Growth:
- The market size is estimated at USD 215.21 billion in 2025.
- It is expected to reach USD 263.21 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.11% during the forecast period (2025-2030).
- Another source indicates a market size forecast to increase by USD 75.9 billion at a CAGR of 8.2% between 2024 and 2029.
- A different projection estimates the market to reach US$ 392,556.1 million by 2030 from US$ 237,874.2 million in 2024, with a CAGR of 8.9% from 2025 to 2030.
Key Trends and Drivers:
- Remote Work Adoption: The continued blending of living and working spaces sustains demand for versatile furnishings.
- Housing Market Growth: An increase in housing starts (e.g., 11.2% month-on-month in February 2025) provides a steady pipeline for decor purchases.
- Sustainability: Consumers are increasingly gravitating toward sustainable materials, with reclaimed and certified wood products growing at an 8.83% CAGR.
- Digital Tools: Augmented-reality apps and other digital tools are shortening the path to purchase.
- Changing Consumer Preferences: A shift towards modern, minimalistic, and sustainable designs, coupled with rising disposable incomes and the influence of social media, drives investment in living spaces.
- E-commerce Growth: Online platforms make high-quality, customizable decor accessible to a broader audience. E-commerce is climbing at a 10.41% CAGR in the US home decor market.
- Urbanization and Changing Lifestyles: The need for compact, flexible, and multi-purpose furniture is increasing due to urbanization and smaller living spaces.
Market Segmentation Insights (2024 Data):
- Product Category:
- Furniture led with a 37.22% revenue share.
- Home-office furniture is the fastest-growing product type, expanding at a 9.90% CAGR from 2025 to 2030.
- Textile is identified as the most lucrative product segment, registering the fastest growth during the forecast period.
- Material:
- Wood dominated with 42.75% of the market share.
- Reclaimed wood is expanding at an 8.83% CAGR.
- Distribution Channel:
- Home-improvement and furniture stores controlled 44.6% of the share.
- Price Range:
- Mass products commanded 68.34% of the market share.
- Premium lines are rising at a 7.83% CAGR.
- Region:
- The South held the largest share at 33.56% of market revenue, driven by population migration, robust housing construction, and outdoor-living preferences.
- The West is projected to grow at a 6.12% CAGR to 2030.
Challenges:
- Supply-chain issues such as port congestion and container shortages continue to lengthen lead times, prompting retailers to increase domestic inventory buffers.
- Volatile input costs for lumber and textiles, global supply-chain disruptions, rising mortgage rates, and urban market saturation are also identified as restraints.
Competitive Landscape:
- The market concentration is described as medium.
- Scale, omnichannel reach, and installation services continue to differentiate leading retailers.
- Leading players include IKEA, Kimball International, Herman Miller, Koninklijke Philips NV, Conair, Springs Window Fashions, and Siemens AG.
Product Recommendations
1.Home Office Furniture
The search results identify home-office furniture as the fastest-growing product category, expanding at a 9.90% CAGR. This is driven by the sustained adoption of remote work, which blends living and working spaces.
ergonomic home office desk chair
2.Sustainable Decor
Consumer preference is shifting towards sustainability. Market reports show reclaimed and certified wood products are growing at an 8.83% CAGR, reflecting heightened environmental awareness among U.S. shoppers.
reclaimed wood side table
3.Modular & Multipurpose Furniture
Trends like urbanization and smaller living spaces are increasing demand for versatile, space-saving furniture. This category addresses the need for functional and adaptable home solutions.
modular storage cube organizer
4.Home Textiles
Search results highlight textiles as a lucrative and fast-growing segment. This category allows consumers to easily update their living spaces, with a focus on sustainable materials like organic cotton also aligning with market trends.
organic cotton decorative throw pillows
5.Smart Lighting
Technological advancements are a key market driver. Smart home items, particularly lighting, are growing in popularity as they offer personalization and align with the trend of using digital tools to enhance living spaces.
smart LED light strips for bedroom