AlphaTauri GmbH
AlphaTauri GmbH
🇦🇹 Austria, Salzburg
201611-50 peopleTrading Company/DistributorAlphaTauri GmbH is a premium fashion brand and distributor headquartered in Salzburg, Austria. Founded in 2016 as a brand extension of Red Bull GmbH, the company specializes in high-performance technical apparel that merges textile innovation with functional design. As the official premium fashion supplier for Formula One, the company leverages advanced engineering, including 3D technology clothing design via its 3D Knit lab utilizing Shima Seiki equipment for seamless garment production. The brand is distinguished by its proprietary Taurobran® waterproof and packable textile technology, Tauroshield® lightweight fabric, and Taurex innovative textiles. Their product portfolio includes parkas, coats, and performance stretch blazers featuring Primaloft® lightweight insulation, 4-way-stretch technical fabrics, and water-repellent softshell finishes. Specialized capabilities include the development of heatable capsule collections in collaboration with Schoeller Textil and the integration of detachable bibs and packable travel features into outerwear. Beyond apparel, the organization has a deep heritage in professional motorsport, encompassing Formula One chassis design, aerodynamics development at dedicated facilities, and FIA technical regulation compliance. AlphaTauri operates flagship retail locations internationally and serves a global market through its specialized mobile pop-up infrastructure.
Own brandOwns and operates its own brands and manufacturing facilities.
Patented technologyHolds multiple product or process patents.
Multinational enterpriseOperates in multiple countries or regions like 🇦🇹 Austria, 🇮🇹 Italy, 🇬🇧 United Kingdom.
Sustainable materialsFocuses on sustainable raw materials.
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RED BULL
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