e.l.f. Beauty, Inc.
e.l.f. Beauty, Inc.
🇺🇸 United States, California
2004301-500 peopleTrading Company/Distributore.l.f. Beauty, Inc., founded in 2004 and headquartered in Oakland, California, is a leading global beauty company specializing in high-quality, affordable, and clean cosmetics and skincare. Operating as a public entity with over $1 billion in annual revenue and a workforce of approximately 300 to 500 employees, the company manages a diverse portfolio including e.l.f. Cosmetics, e.l.f. SKIN, Well People, and Naturium. The company serves as a major distributor and trading entity, reaching international markets in 17 countries through its robust e-commerce platform and partnerships with major retailers such as Target, Walmart, Ulta, and Sephora.
The company's extensive product range covers makeup for eyes, lips, and face, alongside comprehensive skincare solutions and professional-grade beauty tools. Key offerings include foundations, concealers, primers, mascaras, and serums formulated with premium ingredients like Hyaluronic Acid, Niacinamide, and Vitamin C. e.l.f. Beauty is distinguished by its commitment to ethical standards, maintaining 100% vegan and cruelty-free certifications from PETA and Leaping Bunny, as well as Fair Trade Certified™ status.
With a focus on innovation and sustainability, the company utilizes an "indie approach" for rapid product development and has significantly reduced environmental impact through its "Project Unicorn" packaging initiative. By offering professional-quality products at accessible price points—with a significant portion of the catalog priced at $10 or under—e.l.f. Beauty continues to lead the industry in inclusive and ethical beauty solutions.
Own brandOwns and operates its own brands and manufacturing facilities.
Established brandFounded in 2004, with over 20 years of industry experience.
Eco-friendly supplierUses sustainable and eco-friendly materials.
Sustainable materialsFocuses on sustainable raw materials.
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Hangzhou Facecare Cosmetics Co., Ltd.
🇨🇳 China
2005101-200 peopleManufacturer/Trading Company/WholesalerEstablished brand
OEM manufacturer
ODM manufacturer
Own brand
Shipments
383
Key customer
E L F COSMETICS
Key market
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Description
Hangzhou Facecare Cosmetics Co., Ltd. is a professional cosmetics manufacturer and exporter established in 2005 and headquartered in Hangzhou, China. The company operates a modern 20,000-square-meter production facility featuring a 100,000-grade ultra-purified workshop, 21 flexible production lines, and advanced imported testing equipment. With a workforce of approximately 100 to 200 employees, the company specializes in comprehensive OEM, ODM, and OBM services, providing a one-stop solution that includes brand planning, formula R&D, packaging design, and marketing consulting. Their extensive product portfolio covers color cosmetics, skincare, hair care, and body care, with specific expertise in lip gloss, eyeshadow, foundation, face primers, and moisturizers. Facecare Cosmetics maintains high quality standards with ISO 9001 and GMPC certifications, and its facilities are compliant with MOH and FDA regulations, including registration as an OTC drug manufacturer. The company's R&D is led by experienced experts with a vast database of stable formulas, enabling rapid product development and customization. As a significant player in international trade, the company has established long-term partnerships with major global brands such as e.l.f. Cosmetics, Mary Kay, KOSE, and LG. They hold independent import and export authority, with a strong track record of high-volume shipments to the United States and other international markets.
粉底
粉饼
唇彩
面霜
精华水
防晒霜
面膜
彩妆
唇膏
眼霜
神经酰胺精华液
精华水
Shenzhen Fendy Cosmetics Co., Ltd.
🇨🇳 China
20175-10 peopleManufacturer/Trading CompanyOEM manufacturer
Own brand
Low MOQ
ODM manufacturer
Shipments
6
Key customer
COLOR BEATS
Key market
North America
Review
4.7
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