FineToday Holdings Co., Ltd.
FineToday Holdings Co., Ltd.
🇯🇵 Japan, Tokyo Prefecture
20211001-2000 peopleManufacturer/Trading Company/Wholesaler/DistributorFineToday Holdings Co., Ltd. is a premier Japanese manufacturer and distributor specializing in the personal care and FMCG sectors. Headquartered in Tokyo and succeeding Shiseido’s personal care business, the company operates a robust global network with manufacturing facilities in Kuki-shi, Saitama, and Amata Industrial Park, Vietnam. The group employs between 1,001 and 2,000 professionals and manages a prestigious brand portfolio including SENKA, TSUBAKI, FINO, and UNO.
The company provides comprehensive OEM and ODM services, distinguished by rapid product development cycles of 10-15 months. Their specialized capabilities include consumer-centric fragrance development, aesthetic intelligence-based product development, and the formulation of hair care solutions featuring 100 Japanese organic herb extracts. Product categories span hair care, skin care, and fragrance-infused body care, with a strong focus on sustainable packaging materials and ESG-aligned management.
In addition to finished personal care products, the company maintains significant export capabilities in plastic packaging components, including plastic tube caps, closures, and sachets. FineToday Holdings integrates local consumer insights with region-specific brand strategies across 11 regions in Asia, supported by a sophisticated sales and marketing infrastructure that includes e-commerce operations on major platforms. The company is committed to environmental wellness, utilizing environmentally friendly bottles and sustainable materials throughout its production processes.
OEM manufacturerOffers OEM services for customized brand manufacturing.
ODM manufacturerProvides ODM design and manufacturing solutions.
Own brandOwns and operates its own brands and manufacturing facilities.
High capacity factoryCan handle large-scale or bulk production orders.
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Customers
SHISEIDO
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ODM manufacturer
Product customization
High-tech enterprise
Shipments
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Key customer
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Key market
North America
Description
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