Forma Brands LLC
Forma Brands LLC
🇺🇸 United States, California
2020201-300 peopleManufacturerForma Brands LLC is a beauty industry incubator, accelerator, and curator headquartered in Los Angeles, USA. The company manages a diverse, multi-branded portfolio including Morphe, Morphe 2, Jaclyn Cosmetics, Bad Habit, Lipstick Queen, and Playa Beauty. Specializing in color cosmetics, makeup application tools, fragrance, and personal care products, the company leverages influencer-led product development and marketing to design accessible beauty products. Their business model utilizes an agency-outsourcing approach for creative and marketing tasks to maintain agility. Forma Brands operates via global wholesale and e-commerce channels, maintaining international operations across Canada, Europe, and Asia.
Own brandOwns and operates its own brands and manufacturing facilities.
Experienced exporterHas extensive experience in global trade.
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ULTA
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