2010Fewer than 5 peopleTrading Company/Manufacturer/Wholesaler/Distributor
ODM manufacturer
Own brand
Patented technology
Sustainable materials
Key customer
LAWSON
Key market
🇯🇵 Japan
Description
D.I.Y (Shanghai) Trading Co., Ltd. is a Japanese-owned foreign trade company established in Shanghai, China, in March 2010, with an earlier entity, HK Asahibo, founded in September 2005. The company operates as a manufacturer, trading company, wholesaler, and distributor, specializing in both export from China to Japan, Europe, and the US, and import of high-quality Japanese products into the Chinese market. Led by Eizo Omori, who has 20 years of trade experience, the company employs Japanese expatriates and Japanese-speaking staff. They manage a production network across mainland China, maintaining close partnerships with numerous factories and emphasizing "Managing Quality Directly (MQD)". Their diverse export portfolio includes household goods, daily consumables, textiles, apparel, innerwear, pet supplies, and promotional gifts. They also feature self-developed, patented portable paper chairs ("ECO-CH") and portable plastic chairs ("PLA-CH"), which are sold globally and to major clients like Lawson in Shanghai Expo. For import, they focus on health-related products, eco-friendly items, and specially processed fibers/fabrics from Japan. The company's product philosophy centers on "Health, Environmental protection and Happiness," embodying the 'Do It Yourself' (DIY) concept. With fewer than 5 employees, the company has an estimated annual sales volume ranging from US$1M to US$5M.