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{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Market size & drivers"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Croatia is a small, import-dependent, highly seasonal swimwear market. Demand is anchored by a record tourism base (110.1M overnight stays in 2025, about 92% in seaside resorts) rather than by domestic manufacturing, and swimwear imports have grown while local production has shrunk. Implication: the opportunity is in supplying importers and retailers with a pre-summer (Q1-Q2) delivery window, not in building domestic capacity."}}}
{"frame":"table","columns":[{"id":"metric","header":"Metric","size":260},{"id":"value","header":"Value","size":200},{"id":"source","header":"Source","size":300}]}
{"frame":"row","metric":"Tourist overnight stays, Croatia, full-year 2025","value":"110.1M (+2% arrivals, +1% overnights vs 2024)","source":"Croatian National Tourist Board (HTZ), eVisitor/eCrew; Croatia Week"}
{"frame":"row","metric":"Overnight stays, Adriatic coast, 2025","value":"104.6M (+1%)","source":"Croatia Week, citing HTZ eVisitor"}
{"frame":"row","metric":"Seaside-resort share of nights, 2025","value":"87.4M nights, 92.2% of total (91.7% foreign guests)","source":"Croatian Bureau of Statistics (DZS), Croatia in Figures"}
{"frame":"row","metric":"Overnight stays Jan-Aug 2026","value":"90.5M (+1%); 86.7M on the Adriatic","source":"HTZ eVisitor / eCrew"}
{"frame":"row","metric":"Tourist arrivals, August 2026","value":"5M+ in one month (first time)","source":"HTZ, eVisitor"}
{"frame":"row","metric":"Knitted tracksuits, ski suits and swimwear market (HS 6112 basket) volume, 2023","value":"approx. 9.5M units, down from 15M+ peak in 2016 (-11.77% in 2023)","source":"ReportLinker dataset (publisher-reported; basket includes tracksuits)"}
{"frame":"row","metric":"Women's/girls' knitted swimwear market value, Croatia, 2023","value":"EUR 16.1M (+0.18% YoY; 5-yr CAGR +0.48%)","source":"ReportLinker dataset, European swimwear by country"}
{"frame":"row","metric":"Clothing, footwear and leather goods retail revenue, Croatia","value":"EUR 1.6bn (2020-2025 growth 5.6%)","source":"IBISWorld Croatia industry report"}
{"frame":"row","metric":"Swimwear import growth, 2020-2024 CAGR","value":"22.69% (2024: +20.1%)","source":"6Wresearch (vendor estimate; method not disclosed)"}
{"frame":"row","metric":"Imports of women's synthetic knitted swimwear (HS 611241), 2024","value":"US$73.1M (2023: US$61.1M; 2019: US$35.0M)","source":"UN Comtrade-based report (gtaic.ai)"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Market-size sources disagree in scope and direction. ReportLinker shows a shrinking domestic unit market and a flat EUR 16.1M women's swimwear value, while customs-based import data shows imports of the main swimwear code roughly doubling since 2019. These are different measures (retail units/value vs. import value, which includes re-exports to tourist and regional markets). No single authoritative Croatia swimwear market-size figure was found; treat the figures as a range, not a point estimate."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Trade & sourcing"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Croatia is a net importer in both swimwear-bearing customs lines. Women's synthetic knitted swimwear (HS 611241) is the dominant swimwear import by value, and Italy is the largest source, followed by Serbia and Vietnam."}}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":300,"option":{"tooltip":{"trigger":"axis"},"xAxis":{"type":"category","data":["2019","2020","2021","2022","2023","2024"]},"yAxis":{"type":"value","name":"USD M"},"series":[{"name":"HS 611241 imports","type":"bar","data":[35,31.5,41.1,50,61.1,73.1]}]}}}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":340,"option":{"tooltip":{"trigger":"axis"},"legend":{},"xAxis":{"type":"category","data":["Italy","Serbia","Viet Nam","Ethiopia","Spain","Slovenia","Germany","Poland"]},"yAxis":{"type":"value","name":"USD M"},"series":[{"name":"2023","type":"bar","data":[15.5,9.1,17.7,0,1.5,2.2,2.4,0.8]},{"name":"2024","type":"bar","data":[24.8,15.5,9.4,3.8,3,2.9,2.7,1.4]}]}}}}
{"frame":"table","columns":[{"id":"line","header":"Customs line (Croatia, 2025)","size":260},{"id":"imports","header":"Imports (USD)","size":130},{"id":"exports","header":"Exports (USD)","size":130},{"id":"balance","header":"Balance (USD)","size":130}]}
{"frame":"row","line":"HS 6112 knitted tracksuits, ski suits and swimwear","imports":"82.8M","exports":"76.3M","balance":"-6.5M (net importer)"}
{"frame":"row","line":"HS 6211 woven tracksuits, swimwear, other garments","imports":"65.3M","exports":"40.2M","balance":"-25.1M (net importer)"}
{"frame":"table","columns":[{"id":"hs6","header":"Swimwear HS6 line (2025 imports)","size":280},{"id":"value","header":"Import value (USD)","size":140},{"id":"share","header":"Share of parent line","size":160}]}
{"frame":"row","hs6":"611241 Women's synthetic knitted swimwear","value":"72.4M","share":"87.44% of HS 6112 imports"}
{"frame":"row","hs6":"611231 Men's synthetic knitted swimwear (per source)","value":"2.27M","share":"2.74% of HS 6112 imports"}
{"frame":"row","hs6":"621111 Men's woven swimwear","value":"9.75M","share":"14.93% of HS 6211 imports"}
{"frame":"row","hs6":"621112 Women's woven swimwear","value":"0.99M (value cited from the exports table; import line not separately stated)","share":"n/a"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Data limits: (1) Trade partner figures show the country of consignment, not necessarily the country of manufacture. Vietnam and Ethiopia likely reflect contract manufacturing for European brands (customs sample records list Calzedonia women's swimwear shipped from Vietnam). (2) Croatian customs lines mix swimwear with tracksuits, so only the HS6 rows above are swimwear-specific. (3) Part of Croatia's swimwear flow is re-export for neighbouring markets, so import value overstates domestic consumption. (4) The Corplox page was readable only through search snippets, not fetched in full; those 2025 figures are snippet-level."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Demand & seasonality"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Online search interest is sharply seasonal: swimwear queries in Croatia climb from April, peak in June, hold through July and August, and fall to near zero from October. Brand search is led by Lisca, Calzedonia, Triumph and Tezenis, all lingerie/hosiery-led brands rather than swim specialists."}}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":320,"option":{"tooltip":{"trigger":"axis"},"legend":{},"xAxis":{"type":"category","data":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"]},"yAxis":{"type":"value","name":"index"},"series":[{"name":"kupaći kostimi","type":"line","data":[1.5,0,4.2,5.5,14,34,22.2,8,3,0,0,0]},{"name":"bikini","type":"line","data":[26,25,26.5,30,34.8,62.2,60.8,54.8,31.2,23.8,21.8,24.8]}]}}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Chart: Google Trends, Croatia (HR), calendar 2025, monthly average of weekly index values (0-100, relative within the three-query comparison, not search volume). The third query, kupaće gaće, stayed near zero and is omitted. The 'bikini' term is partly English-language and stays at 20+ in winter, so it is the weaker seasonality signal."}}}
{"frame":"table","columns":[{"id":"query","header":"Related query, Croatia, past 12 months","size":280},{"id":"kind","header":"Type","size":100},{"id":"value","header":"Value","size":120}]}
{"frame":"row","query":"lisca kupaći kostimi 2026","kind":"Rising","value":"Breakout"}
{"frame":"row","query":"kik kupaći kostimi","kind":"Rising","value":"+160%"}
{"frame":"row","query":"sportski kupaći kostimi","kind":"Rising","value":"+120%"}
{"frame":"row","query":"new yorker kupaći kostimi","kind":"Rising","value":"+80%"}
{"frame":"row","query":"dvodijelni kupaći kostimi","kind":"Rising","value":"+80%"}
{"frame":"row","query":"kupaći kostimi akcija","kind":"Rising","value":"+70%"}
{"frame":"row","query":"tezenis kupaći kostimi","kind":"Rising","value":"+40%"}
{"frame":"row","query":"jednodijelni kupaći kostimi","kind":"Top","value":"60"}
{"frame":"row","query":"calzedonia kupaći kostimi","kind":"Top","value":"33"}
{"frame":"row","query":"triumph kupaći kostimi","kind":"Top","value":"29"}
{"frame":"row","query":"ženski kupaći kostimi","kind":"Top","value":"26"}
{"frame":"row","query":"pletix kupaći kostimi","kind":"Top","value":"12"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Reading the table: values are Google Trends relative scores for the past 12 months in Croatia (Top = relative popularity, 100 = highest; Rising = % growth, Breakout = very large increase from a low base). Rising terms point to discount and fast-fashion price-seeking (KIK, New Yorker, akcija) and to sporty and two-piece cuts. Pletix, the domestic knitwear maker named in market reports, shows weak search interest (12). The truncated 5-year Trends download means multi-year trend conclusions are not drawn here."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Retail landscape"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Retail is a mix of sports chains (Decathlon, Sport Vision, Sports Direct, Rost Sport, Djak Sport), fashion and lingerie chains (Triumph/Benetton/Lisca via Aria d.o.o., Calzedonia, Tezenis, Yamamay, New Yorker, H&M) and online multi-brand fashion platforms (Modov.hr, Glami.hr). Decathlon shows entry prices from 3.99 EUR, which sets a very low price floor for basic swimwear."}}}
{"frame":"products","layout":"grid"}
{"frame":"product","image":"https://contents.mediadecathlon.com/p2950976/1cr1/k$bb7061693ba4b31e5ae0acff921c5791/prod.jpg?format=auto&f=1024x0","name":"Ženski jednodijelni kupaći kostim za rekreativno plivanje Heva U","price":"9,99 €","href":"https://www.decathlon.hr/p/306391-131682-zenski-jednodijelni-kupaci-kostim-za-rekreativno-plivanje-heva-u.html","rating":4.5,"reviewCount":4797,"source":{"name":"Decathlon Croatia"}}
{"frame":"product","image":"https://contents.mediadecathlon.com/p2594466/1cr1/k$912a5a2b4010ee257801ead8c47ed0d5/prod.jpg?format=auto&f=1024x0","name":"Ženski jednodijelni kupaći kostim za rekreativno plivanje Heva","price":"4,99 €","href":"https://www.decathlon.hr/p/178083-238002-zenski-jednodijelni-kupaci-kostim-za-rekreativno-plivanje-heva.html","rating":4.5,"reviewCount":2897,"source":{"name":"Decathlon Croatia"}}
{"frame":"product","image":"https://contents.mediadecathlon.com/p2131871/1cr1/k$c6110a7e4e86a970e880ddf6eefbd694/prod.jpg?format=auto&f=1024x0","name":"Kupaće bokserice Fiti plavo-bijelo-crvene","price":"6,99 €","href":"https://www.decathlon.hr/p/323474-128372-kupace-bokserice-fiti-plavo-bijelo-crvene.html","rating":4.5,"reviewCount":3938,"source":{"name":"Decathlon Croatia"}}
{"frame":"product","image":"https://contents.mediadecathlon.com/p2132060/1cr1/k$212b9aac1627726ba193ac86043d01ed/prod.jpg?format=auto&f=1024x0","name":"Kupaće bokserice 100 Plus muške crno-plave","price":"9,99 €","href":"https://www.decathlon.hr/p/333680-120261-kupace-bokserice-100-plus-muske-crno-plave.html","rating":4.6,"reviewCount":3583,"source":{"name":"Decathlon Croatia"}}
{"frame":"product","image":"https://www.sportvision.hr/files/thumbs/files/images/slike_proizvoda/media/KF9/KF9937/images/thumbs_350/KF9937_350_350px.jpg.webp","name":"adidas Hyperglam","price":"44,99 €","href":"https://www.sportvision.hr/kupaci-kostim/1060076-adidas-hyperglam","source":{"name":"Sport Vision Croatia"}}
{"frame":"product","image":"https://www.sportvision.hr/files/thumbs/files/images/slike_proizvoda/media/NES/NESSG308-001/images/thumbs_350/NESSG308-001_350_350px.jpg.webp","name":"Nike Scoop Neck","href":"https://www.sportvision.hr/kupaci-kostim/1045057-nike-scoop-neck","source":{"name":"Sport Vision Croatia"}}
{"frame":"product","image":"https://photos6.spartoo.com.hr/photos/352/3528303/3528303_350_A.jpg","name":"Speedo Kupaći kostimi / Kupaće gaće 7910","href":"https://modov.hr/product/503425-874/","source":{"name":"Modov.hr"}}
{"frame":"product","image":"https://photos6.spartoo.com.hr/photos/184/18422020/18422020_1200_A.jpg","name":"Reebok Sport Kupaći kostimi / Kupaće gaće Acid Sublimated","href":"https://modov.hr/product/297407-874/","source":{"name":"Modov.hr"}}
{"frame":"table","columns":[{"id":"channel","header":"Channel (Croatia)","size":200},{"id":"players","header":"Brands / retailers seen","size":420},{"id":"signal","header":"Evidence","size":260}]}
{"frame":"row","channel":"Sports chains","players":"Decathlon, Sport Vision (adidas, Nike), Sports Direct (Speedo, Nike, adidas, Slazenger), Rost Sport (Speedo), Djak Sport (Arena)","signal":"Retailer category pages, fetched or search snippets"}
{"frame":"row","channel":"Lingerie and fashion chains","players":"Triumph, Benetton, Lisca (Aria d.o.o.), Calzedonia, Tezenis, Yamamay, New Yorker, H&M, Zara, Women' Secret, Palmers","signal":"Google Trends related queries; Supernova Colosseum listing"}
{"frame":"row","channel":"Online multi-brand","players":"Modov.hr (top brands by count: La Modeuse 83, Srk 75, Michael Kors 28, Ory 27, adidas 18), Glami.hr (2,833 products from 6 partner stores for spring/summer 2026)","signal":"Retailer category pages (search snippets)"}
{"frame":"row","channel":"Domestic producer","players":"Pletix (knitwear and swimwear, domestic production and export)","signal":"Market-report snippet; weak search interest (12)"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Listing coverage: cards are a sample from three retailer pages (Decathlon, Sport Vision, Modov.hr) fetched on the report date, not a full assortment or a bestseller ranking. Sport Vision's Nike card shows no price because the listing markup did not expose one. Boutique, lingerie-chain and local-brand swimwear (Lisca, Calzedonia, Tezenis, Pletix) could not be carded because no validated listing page was fetched for them. Prices are retail listing prices in EUR, not market averages."}}}
{"frame":"done"}
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Explore the Croatian swimwear market: import-dependent, tourism-driven, highly seasonal. Discover key players, sourcing trends, and retail landscape.