Personal Care & Beauty Trends in 2026

The Top 7 Online Shopping Categories by Revenue (2026)

10 Best Private Label Products to Sell Online in 2026

<ui stream='ndjson'>
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Market size"]}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"body2"},"children":["Natural skincare is a niche inside a small market: Statista puts Iceland's natural cosmetics revenue at US$2.41m in 2025, against US$39.46m for all skin care and US$148.66m for beauty and personal care. Natural cosmetics are projected to grow 5.64% a year (CAGR 2025-2030), faster than skin care overall at 4.13%."]}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":300,"option":{"tooltip":{"trigger":"axis"},"xAxis":{"type":"value","name":"US$ m, 2025"},"yAxis":{"type":"category","data":["Natural cosmetics","Cosmetics","Skin care","Beauty & personal care"]},"series":[{"type":"bar","data":[2.41,24.15,39.46,148.66]}]}}}}
{"frame":"table","columns":[{"id":"metric","header":"Segment (Iceland)","size":200},{"id":"rev","header":"Revenue 2025","size":110},{"id":"cagr","header":"CAGR 2025-30","size":110},{"id":"pc","header":"Per person 2025","size":120},{"id":"src","header":"Source","size":160}]}
{"frame":"row","metric":"Beauty & personal care","rev":"US$148.66m","cagr":"4.82%","pc":"US$391.20","src":"Statista Market Forecast"}
{"frame":"row","metric":"Skin care","rev":"US$39.46m","cagr":"4.13%","pc":"US$103.83","src":"Statista Market Forecast"}
{"frame":"row","metric":"Cosmetics","rev":"US$24.15m","cagr":"3.94%","pc":"US$63.55","src":"Statista Market Forecast"}
{"frame":"row","metric":"Natural cosmetics (face, eye, nails make-up)","rev":"US$2.41m","cagr":"5.64%","pc":"US$6.34","src":"Statista Market Forecast"}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"caption","color":"black55"},"children":["Scope: Statista's natural cosmetics segment covers face, eye and nail products and excludes cleansing and care, so it understates natural skincare. Its natural skin care figure for Iceland was paywalled; worldwide natural skin care is US$28.71bn (2025, CAGR 2.66%). Other sources: IBISWorld sizes Icelandic soap, detergent, perfume and cosmetics manufacturing at EUR 18.5m in 2026 (growth 5.2%). 6Wresearch reports Iceland's natural skin care imports grew at a 13.04% CAGR in 2020-2024 and 12.14% in 2023-2024. Flettu shows specialised cosmetics retailers' revenue at ISK 673m in 2025, down 3.2% on the same companies. Figures come from publisher summaries, not the full reports, and sources disagree on scope."]}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Brands & channels"]}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"body2"},"children":["The category splits into herbal heritage brands, marine and biotech science brands, and travel retail lines. Most local brands also ship abroad, and tourist-facing outlets (Keflavik duty free, Laugavegur, spa shops) are a key channel."]}}
{"frame":"table","columns":[{"id":"brand","header":"Brand","size":140},{"id":"key_category","header":"Key category"},{"id":"type","header":"Positioning","size":230},{"id":"origin","header":"Base / founded","size":170},{"id":"channel","header":"Where sold (per Guide to Iceland)","size":300}]}
{"frame":"row","brand":"Blue Lagoon Skin Science","type":"Geothermal spa-derived skincare","origin":"Iceland","channel":"Ranked #1 in the guide; spa and retail","key_category":"Geothermal spa skincare"}
{"frame":"row","brand":"BIOEFFECT","type":"Biotech: barley-derived EGF, fragrance- and preservative-free","origin":"Kopavogur","channel":"Reykjavik flagship (Hafnarstraeti 19) and boutique (Laugavegur 33), select retailers, Keflavik duty free, online","key_category":"Biotech skincare"}
{"frame":"row","brand":"Sky Lagoon Skincare","type":"Spa ritual line, geothermal seawater and sea salt","origin":"Spa line","channel":"Sold only at the spa","key_category":"Spa ritual skincare"}
{"frame":"row","brand":"Skyn Iceland","type":"Stress-focused skincare, vegan and cruelty-free","origin":"Founded by Sarah Kugelman","channel":"Select Icelandic retailers (NOLA, Shay Verslun), wide international distribution, online","key_category":"Stress-focused skincare"}
{"frame":"row","brand":"Taramar","type":"Marine NoTox skincare: seaweed, kelp, wild herbs","origin":"Reykjanes, founded 2010","channel":"Reykjavik flagship (Tryggvagata 21), taramar.is, Hagkaup, Islandsapotek, Taste of Iceland; US$ webshop","key_category":"Marine skincare"}
{"frame":"row","brand":"ANGAN Skincare","type":"Vegan, wild-harvested, small batch","origin":"Founded by Iris Laxdal","channel":"Select retailers incl. Rammagerdin; online to Iceland and the US","key_category":"Vegan wild-harvested skincare"}
{"frame":"row","brand":"AK Pure Skin","type":"Over 90% naturally derived, ceramides and hyaluronic acid","origin":"Reykjavik, 2019","channel":"Heilsuhusid, Lyfja, online worldwide","key_category":"Naturally derived skincare"}
{"frame":"row","brand":"Purity Herbs","type":"Iceland's first fully natural line, no parabens or synthetic fragrance","origin":"Akureyri, 1994","channel":"Pharmacies, Heilsubudin, Icewear, Penninn Eymundsson, Keflavik duty free, Lyfja, purityherbs.eu","key_category":"Natural skincare"}
{"frame":"row","brand":"DrBRAGI","type":"Marine enzyme science","origin":"Dr. Jon Bragi Bjarnason","channel":"Select pharmacies and duty free incl. Keflavik","key_category":"Marine enzyme skincare"}
{"frame":"row","brand":"Soley Organics","type":"Herbal, Ecocert-approved, wild Icelandic herbs, spring water","origin":"Reykjavik (Holmaslod 6)","channel":"Flagship in Grandi, Keflavik duty free, Nomad, Icelandic Store, soleyorganics.com / .is","key_category":"Herbal organic skincare"}
{"frame":"row","brand":"VILLIMEY","type":"Certified organic herbal balms","origin":"Talknafjordur, Westfjords","channel":"Select wellness stores, online","key_category":"Organic herbal balms"}
{"frame":"row","brand":"ChitoCare Beauty","type":"Chitosan from Arctic shrimp shells, circular approach","origin":"Siglufjordur","channel":"Pharmacies incl. Lyfja, Keflavik duty free, online","key_category":"Chitosan skincare"}
{"frame":"row","brand":"Dottir Skin","type":"First homegrown mineral SPF50+ sunscreen","origin":"Reykjavik","channel":"Online with international shipping, select Reykjavik shops","key_category":"Mineral sunscreen"}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"caption","color":"black55"},"children":["Source: Guide to Iceland, Top 13 Icelandic Skincare Brands (updated Jul 21, 2026), plus brand websites. The guide's ranking is editorial, not sales-based; no brand-level sales or market-share data was found. Retail concentration is therefore unverified."]}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Demand & regulation"]}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"body2"},"children":["Demand signals point to naturals and sustainability, but Iceland's search volume is too small to chart reliably. In Google Trends for Iceland, \"skincare\" registered in the weeks below; Google floors low-volume weeks to zero, so treat this as a proxy only."]}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":300,"option":{"tooltip":{"trigger":"axis"},"legend":{},"xAxis":{"type":"category","data":["Nov 9 – 15, 2025","Nov 23 – 29, 2025","Nov 30 – Dec 6, 2025","Dec 7 – 13, 2025","Dec 14 – 20, 2025","Dec 21 – 27, 2025","Jan 4 – 10, 2026","Jan 11 – 17, 2026","Feb 1 – 7, 2026","Feb 8 – 14, 2026","Feb 22 – 28, 2026","Mar 1 – 7, 2026","Mar 15 – 21, 2026","Apr 5 – 11, 2026","Apr 26 – May 2, 2026","May 3 – 9, 2026","Oct 25 – 31, 2026","Nov 1 – 7, 2026"]},"yAxis":{"type":"value","name":"index"},"series":[{"name":"skincare (IS)","type":"line","data":[52,100,91,54,57,56,55,57,64,54,68,70,71,89,66,67,22,33]}]}}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"caption","color":"black55"},"children":["Source: Google Trends, Iceland, 12 months to Nov 14, 2026; the chart shows only weeks with a non-zero value, and the weeks between them returned 0. In the same window sunscreen peaked at 69 (May 17 – 23, 2026). Natural skincare, organic skincare and Icelandic skincare returned 0 in every week of the 5-year Iceland query that was readable, so Trends does not support a demand claim for those terms. The related-queries lookup returned nothing."]}}
{"frame":"table","columns":[{"id":"signal","header":"Signal","size":200},{"id":"finding","header":"Finding","size":420},{"id":"source","header":"Source","size":200}]}
{"frame":"row","signal":"Natural and organic preference","finding":"Statista highlights growing demand for natural and organic products in Iceland, tied to sustainability focus; natural cosmetics projected at 5.64% CAGR","source":"Statista Market Forecast (summary)"}
{"frame":"row","signal":"Online share","finding":"Online expected to be 48.6% of beauty and personal care revenue in 2025","source":"Statista Market Forecast (summary)"}
{"frame":"row","signal":"Luxury skew","finding":"52% of cosmetics sales attributed to luxury in 2025","source":"Statista Market Forecast (summary)"}
{"frame":"row","signal":"Consumer behaviour","finding":"Icelandic skincare buyers described as knowledgeable and guided by scientific evidence, environmental consciousness and skin-health needs (survey plus interviews)","source":"Skemman bachelor's thesis, Traustason and Jonsson"}
{"frame":"row","signal":"Import reliance","finding":"Natural skin care imports grew 13.04% CAGR in 2020-2024","source":"6Wresearch summary"}
{"frame":"row","signal":"Regulation","finding":"No import permit needed. Products must meet Regulation No 577/2013, which implements EU Regulation 1223/2009: CPNP notification by a responsible person, safety assessment, product information file. Labels in Icelandic, English or a Nordic language other than Finnish. Local production needs a health inspectorate licence","source":"Environment and Energy Agency of Iceland (ust.is); island.is"}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Products & prices"]}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"body2"},"children":["Representative natural facial products from Purity Herbs, Iceland's longest-established natural line (EUR prices on its EU webshop, purityherbs.eu, facial-care listing). Duty-free and brand-store prices below are in ISK or other currencies and are not converted."]}}
{"frame":"products","layout":"grid"}
{"frame":"product","image":"https://www.purityherbs.eu/cdn/shop/files/Undur-Rosarinnar-The-Rose-Wonder-50ml-WBC_600x.jpg?v=1764350127","name":"THE ROSE WONDER (Undur Rosarinnar)","price":"€57","href":"https://www.purityherbs.eu/collections/facial-care/products/the-rose-wonder","source":{"name":"Purity Herbs"}}
{"frame":"product","image":"https://www.purityherbs.eu/cdn/shop/files/Andlitsserum-Facial-Serum30ml-WBC_600x.jpg?v=1764350024","name":"FACIAL SERUM (Andlitsserum)","price":"€48","href":"https://www.purityherbs.eu/collections/facial-care/products/facial-serum","source":{"name":"Purity Herbs"}}
{"frame":"product","image":"https://www.purityherbs.eu/cdn/shop/files/Allt-i-Einu-24-Hour-Cream-50-ml-WBC_600x.jpg?v=1764349989","name":"24 HOUR CREAM (Allt i Einu)","price":"€43","href":"https://www.purityherbs.eu/collections/facial-care/products/24-hour-cream","source":{"name":"Purity Herbs"}}
{"frame":"product","image":"https://www.purityherbs.eu/cdn/shop/files/Undur-Berjanna-Berry-Boost-50ml-WBC_600x.jpg?v=1764350068","name":"BERRY BOOST (Undur Berjanna)","price":"€56","href":"https://www.purityherbs.eu/collections/facial-care/products/berry-boost","source":{"name":"Purity Herbs"}}
{"frame":"table","columns":[{"id":"brand","header":"Brand / product","size":240},{"id":"key_category","header":"Key category"},{"id":"price","header":"Listed price","size":150},{"id":"channel","header":"Channel and date basis","size":300}]}
{"frame":"row","brand":"Purity Herbs Facial Serum","price":"€48 (EU webshop)","channel":"purityherbs.eu facial-care listing","key_category":"Facial serum"}
{"frame":"row","brand":"Purity Herbs The Rose Wonder","price":"8,610 kr (Icelandic webshop)","channel":"purityherbsiceland.com, search snippet","key_category":"Rose wonder cream"}
{"frame":"row","brand":"Purity Herbs 24 Hour Cream","price":"6,480 kr (Icelandic webshop)","channel":"purityherbsiceland.com, search snippet","key_category":"24 hour cream"}
{"frame":"row","brand":"Soley Organics Birkir Face Cream 50 ml","price":"4,790 kr","channel":"Island Duty Free (Keflavik) listing","key_category":"Face cream"}
{"frame":"row","brand":"Soley Organics Eyglo Facial Moisturizer 50 ml","price":"7,490 kr","channel":"Island Duty Free (Keflavik) listing","key_category":"Facial moisturizer"}
{"frame":"row","brand":"Soley Organics Birkir Hydration Cream","price":"£44.00","channel":"soleyorganics.com, search snippet","key_category":"Hydration cream"}
{"frame":"row","brand":"Taramar Day / Night Treatment","price":"US$119 each","channel":"taramar.com all-products listing","key_category":"Day night treatment"}
{"frame":"row","brand":"Taramar Serum / Arctic Flower Treatment (15 ml)","price":"12,400-12,900 kr","channel":"taramar.is listing","key_category":"Serum arctic flower treatment"}
{"frame":"row","brand":"Taramar Day cream (30 ml)","price":"14,400-14,900 kr","channel":"taramar.is listing","key_category":"Day cream"}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"caption","color":"black55"},"children":["Price read: mass-natural herbal creams (Soley Birkir at 4,790 kr, Purity Herbs 24 Hour Cream at 6,480 kr) sit well below marine and biotech lines (Taramar creams at roughly 14,400-14,900 kr, Taramar serums at 12,400-12,900 kr). Prices are from different channels and dates, so compare cautiously. Photos for Taramar and Soley products could not be validated (Taramar image hosts returned errors; Duty Free image links were opaque), so those items appear in this table only, not as cards."]}}
{"frame":"done"}
</ui>

Explore the Icelandic natural skincare market: size, growth, key brands, pricing, and demand trends. Discover heritage, marine, and biotech skincare products.