19775-10 peopleDistributor/Service Company/Trading Company
Established brand
Shipments
11
Key customer
SERVIMETERS
Key market
🇺🇸 United States
Description
Instruments Direct, Inc. is a specialized distributor and service provider of measurement and control instrumentation based in Canton, Georgia. Founded in 1977, the company has over 40 years of experience in the industrial, commercial, and engineering sectors, positioning itself as a leading expert in flow, level, pressure, and temperature applications. The company is particularly recognized for maintaining the largest rental fleet of ultrasonic flow meters in the United States.
Their comprehensive product portfolio includes a wide range of flow meters, such as ultrasonic, electromagnetic, turbine, Coriolis, vortex, and open channel meters, alongside data loggers, panel meters, and various process control accessories. Instruments Direct serves a diverse array of industries, including water and wastewater, HVAC, power utilities, chemical processing, and pulp and paper. Beyond equipment sales, the company provides specialized services including equipment rental, calibration, and technical surveys.
Operating with a team of knowledgeable engineers, Instruments Direct offers free lifetime technical support and maintains an extensive inventory to ensure prompt delivery. The company also features a dedicated Flow Lab and Learning Center to assist clients with complex application requirements and equipment selection. They represent numerous industry-leading brands, including Seametrics, Greyline, Fuji Electric, and Badger Meter, ensuring high-quality solutions for measuring liquid and gas flow, liquid level, and other critical industrial process variables.
IFM SM (Series 2) Magmeter
ICON Truflo TKM Series (Flow Rate, Total, Pulse, 4-20 mA) Paddlewheel Flow Meter
Hamilton Thorne Ltd. is a leading global manufacturer and provider of precision instruments, consumables, software, and services for the Assisted Reproductive Technologies (ART), developmental biology, and cell biology research markets. Founded in 1986 and headquartered in Beverly, Massachusetts, the company operates ISO-certified manufacturing facilities and maintains active FDA registrations. With a workforce of approximately 200 to 300 employees, Hamilton Thorne has established itself as a premier partner for fertility clinics, pharmaceutical companies, animal breeding facilities, and academic research institutions worldwide.
The company's comprehensive product portfolio is marketed under several specialized brands, including Gynemed, Planer, IVFtech, and Embryotech Laboratories. Core offerings include Computer Assisted Sperm Analysis (CASA) systems, advanced laser systems for micromanipulation (such as the LYKOS and ZILOS-tk), and Oosight imaging systems. Following strategic acquisitions, including the ART product lines from Cook Medical and Irvine Scientific, their catalog has expanded to include high-quality consumables such as ovum aspiration needles, catheters, micropipettes, and embryo culture media.
Hamilton Thorne emphasizes technical innovation by integrating AI technology into its diagnostic platforms to improve clinical outcomes and laboratory productivity. Beyond hardware and consumables, the company provides end-to-end laboratory solutions, including lab buildouts, installation, and specialized maintenance services. As a publicly traded entity that recently transitioned toward private ownership under Astorg, Hamilton Thorne continues to drive growth through both organic innovation and global acquisitions, reporting annual revenues exceeding $67 million.