Hefei Newup Electronic Commerce Co., Ltd., a branch of Shanghai Hengjia, is a professional manufacturer and trading company based in Hefei, China. Established in 2017, the company has grown into a significant supplier of outdoor sports equipment, specifically specializing in a comprehensive range of fishing tackle and accessories. Their extensive product portfolio includes various fishing lures such as minnows, crankbaits, soft baits, and metal jigs, alongside high-quality fishing rods, reels, lines, and hooks. They also provide essential gear including tackle boxes, bite alarms, fishing nets, and specialized outdoor apparel.
Operating with a workforce of up to 50 employees and supported by a network of dozens of cooperative factories, Hefei Newup offers both OEM and ODM services to meet diverse client requirements. The company is highly export-oriented, serving over 3,000 customers across 96 countries and regions, including major markets in the United States, Japan, and South America. Their business model supports wholesale and dropshipping, backed by professional foreign trade services and a focus on product innovation.
With a commitment to quality and competitive pricing, the company integrates technical development and marketing planning into its operations. Beyond fishing gear, their broader business scope encompasses the design and sale of sporting goods, bags, and rubber and plastic products, ensuring a versatile supply chain for international B2B buyers.