Btraudio Technology Co., Ltd.
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Shenzhen Bluetrum Technology Co., Ltd. Zhuhai Branch
🇨🇳 China
2016301-500 peopleService CompanyHigh-tech enterprise
Industry association member
OEM manufacturer
Key customer
1MORE
Key market
Asia
Description
Shenzhen Bluetrum Technology Co., Ltd. Zhuhai Branch is a leading Chinese integrated circuit design enterprise specializing in the research, development, and sale of low-power, high-performance wireless audio SoC chips. Founded in 2016 and publicly traded on the Shanghai Stock Exchange (Stock Code: 688332), the company has rapidly established itself as a key player in the semiconductor industry, achieving global cumulative sales of over 5.5 billion chips within three years. The company is recognized as a National 'Specialized, Refined, New' Little Giant Enterprise and a China IC Unicorn.
Operating with a workforce of approximately 300 to 500 employees, including a dedicated team of over 200 R&D engineers, Bluetrum focuses on independent intellectual property rights as a strategic member of the RISC-V Foundation. Their extensive product portfolio includes Bluetooth speaker chips, TWS and non-TWS headset chips, smart wearable chips, wireless microphone chips, and AIoT solutions. These products feature advanced capabilities such as ANC active noise reduction, Bluetooth 6.0 dual-mode, and MESH networking, supporting applications in smart homes, edge computing, and voice recognition.
Bluetrum serves as a critical supplier for a prestigious global client base, including Xiaomi, realme, Lenovo, Philips, Nokia, Motorola, Audio-Technica, and Walmart. The company is committed to advancing AIoT ecosystems by leveraging wireless communication technologies and edge computing to enable smart connections across various terminal devices. In 2024, the company reported significant financial growth with annual revenue reaching 1.82 billion CNY.
Low-power, high-performance wireless audio SoC chips + Bluetooth speaker chips, Bluetooth earphone chips, smart wearable chip
Betrue Technology(Shenzhen) Company Limited
🇨🇳 China
200711-50 peopleManufacturer/Trading CompanyOEM manufacturer
ODM manufacturer
Product customization
Custom packaging
Shipments
7
Key customer
ARCELIK
Key market
Asia
Description
Betrue Technology (Shenzhen) Company Limited, established in 2007, is a professional manufacturer and trading company based in Shenzhen, China, specializing in digital intelligent products and audio/video products. With over 15 years of experience in the audio product sector, the company offers a broad range of consumer electronics, including Bluetooth speakers, MP3/MP4 players, USB flash drives, Bluetooth earphones, DAB radios, Bluetooth headsets, kitchen speakers, waterproof earphones, sport MP3 players, power banks, digital photo frames, and intelligent speakers. Betrue Technology provides comprehensive OEM and ODM services, supported by two R&D centers in Hong Kong and Shenzhen, and a team of over 15 electrical engineers. The company operates an ISO 9001 and BSCI certified factory, ensuring high-quality products. Monthly production capacity includes 100,000 Bluetooth headsets and 200,000 MP3 players. Betrue Technology exports to international markets, including North America, Europe, and Asia, serving notable clients such as DECATHLON, MEDION, Argos, Carrefour, Walmart, Tchibo, Lenco, GRUNDIG, and Hama. The company emphasizes innovation, quality, and customer satisfaction, with a vision to be a world-class supplier of quality and innovative consumer electronics.
USB Flash Drive (BU101)
USB Flash Drive (BU127)
MP4 (BM336)
MP4 (BM333)
MP4 (BM335)
MP4 (BM334)
MP4 (BM305)
MP3 (BM211)
MP3 (BM213)
MP4 (BM312)
2.8 inch Touchscreen MP4 Player
