Qinhuangdao Qiaoshi Billiards Sports Promotion Co., Ltd., operating under the renowned brand "JOY," is a premier manufacturer and global leader in the billiards industry. Established in 1998 and headquartered in Qinhuangdao, China, the company operates a sophisticated production facility with over 10 production lines, including what is recognized as one of the world's most advanced billiards table manufacturing systems. With a workforce of 51 to 100 employees and a dedicated R&D team of over 50 specialists, the company holds eight patents focused on core table technologies: flatness, cushion quality, and pocket design.
The company specializes in high-end Heyball (Chinese 8-ball) tables, snooker tables, and pool tables, alongside innovative products such as AR projection billiard systems and coin-operated tables. Their product portfolio extends to professional accessories, including carbon fiber cues, Potts cues, cue cases, and specialized billiard lamps. JOY is distinguished by its integrated business model, combining high-end manufacturing with international sports promotion. They are the organizers of the Joy World Heyball Masters, a professional league reaching over 80 million fans across 69 countries.
As a comprehensive enterprise offering both OEM and ODM services, JOY maintains a significant international trade presence, exporting to dozens of countries worldwide. The company is a key driver in the global expansion of Heyball, working closely with the World Pool-Billiard Association (WPA) to include the sport in major international events like the World Games and Asian Olympics. Their commitment to quality is reflected in their use of premium materials such as Venus Inkstone Slate and maple wood, ensuring their tables meet professional tournament standards.