Kelsen Group A/S
Kelsen Group A/S
🇩🇰 Denmark, Central Denmark Region
1933301-500 peopleManufacturer/DistributorKelsen Group A/S is a premier Danish manufacturer and distributor specializing in the production of traditional butter cookies and sweet biscuits. Founded in 1933 and headquartered in Nørre Snede, Denmark, the company has grown into a global leader in the confectionery industry, operating two state-of-the-art production facilities in Ribe and Nørre Snede. Now part of the Fine Biscuits Company under the Ferrero Group umbrella, the company employs between 300 and 500 professionals dedicated to maintaining artisanal baking traditions.
The company is world-renowned for its iconic brands, Kjeldsens and Royal Dansk, which are synonymous with authentic Danish butter cookies baked without additives. Kelsen Group maintains a dominant market position in the gift-giving and seasonal segments, particularly in China, Hong Kong, and the United States. Their diverse product portfolio includes traditional cookies, baked snacks, designer tins for the travel retail market, and specialized house brands.
As a significant player in international trade, Kelsen Group offers comprehensive OEM and private label services, leveraging its large-scale manufacturing capabilities to serve major global retailers such as Costco, Walmart, Aldi, and Walgreens. With a robust supply chain that manages thousands of international shipments, the company exports its premium baked goods to over 100 countries across Europe, North America, Asia, and South America. Their commitment to quality and heritage ensures that their products remain a staple in both everyday retail and high-end gift markets worldwide.
OEM manufacturerOffers OEM services for customized brand manufacturing.
Own brandOwns and operates its own brands and manufacturing facilities.
Established brandFounded in 1933, with over 20 years of industry experience.
Experienced exporterHas extensive experience in global trade.
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