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Shenzhen Zhizhi Brand Incubation Co., Ltd., established in 2014 and headquartered in Shenzhen, China, is a versatile B2B enterprise specializing in brand incubation, product design, and international trade. Operating under the creative fashion brand "Jordan & Judy" (JJ), the company focuses on delivering stylish, high-quality household and personal care products. Their extensive portfolio includes silicone-based goods such as hot water bags, makeup organizers, and travel bottle kits, alongside LED cosmetic mirrors, memory foam travel pillows, and kitchenware like silicone dish drying mats and reusable gloves.

With a workforce of approximately 100 to 200 employees and a registered capital of 14.01 million RMB, the company integrates R&D with wholesale and export services. While acting as a sophisticated trading and service entity, they leverage a robust manufacturing network, including three specialized factories in Dongguan covering 20,000 square meters. These facilities provide comprehensive OEM and ODM services, backed by over 15 years of experience in silicone, rubber, and plastic production. 

Shenzhen Zhizhi is recognized for its design excellence, having received an iF Design Award for its innovative silicone hot water bag. The company maintains a strong international presence, exporting to major markets including North America, Europe, Japan, and Southeast Asia. They have established long-term business relationships with global retail leaders such as Walmart, Target, Costco, and Disney. Their commitment to quality is further evidenced by CE certification and compliance with international standards for diverse consumer goods ranging from smart home products to pet supplies and protective equipment.