Zuru Limited is a globally recognized manufacturer and distributor headquartered in Hong Kong, with roots dating back to its founding in 2003. The company has grown into a multi-billion dollar enterprise with over 5,000 employees across more than 30 global locations. Zuru operates through three core divisions: ZURU Toys, ZURU Edge (consumer goods), and ZURU Tech (construction). As one of the world's largest and fastest-growing toy companies, it distributes award-winning brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, and Mini Brands™ to major retailers in over 120 countries. Its client portfolio includes industry giants like Disney, Nickelodeon, Walmart, and Amazon.
Beyond its leadership in the toy industry, the ZURU Edge division specializes in fast-moving consumer goods (FMCG), managing over 20 brands across pet care, baby care (including Rascals nappies), personal care, and home cleaning. The ZURU Tech division focuses on disrupting the construction industry through advanced BIM software and fully automated production systems for sustainable, low-cost housing.
Zuru is characterized by its heavy investment in R&D and world-leading automation. The company maintains multiple manufacturing bases in the Pearl River Delta and a dedicated R&D center in Shenzhen. With an annual revenue of approximately $2 billion, Zuru leverages its strengths in agile manufacturing, OEM/ODM services, and cutting-edge software to redefine traditional industries and deliver innovative play and lifestyle experiences globally.
OEM manufacturerOffers OEM services for customized brand manufacturing.
Own brandOwns and operates its own brands and manufacturing facilities.
High capacity factoryCan handle large-scale or bulk production orders.
High-tech enterpriseRecognized as a high-tech or innovative enterprise.
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1,444 shipments
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Key export market
🇺🇸 United States🇺🇸 United States
🇲🇽 Mexico🇲🇽 Mexico
🇰🇿 Kazakhstan🇰🇿 Kazakhstan
🇨🇷 Costa Rica🇨🇷 Costa Rica
🇷🇺 Russia🇷🇺 Russia
🇪🇨 Ecuador🇪🇨 Ecuador
🇵🇾 Paraguay🇵🇾 Paraguay
🇵🇪 Peru🇵🇪 Peru
🇻🇳 Vietnam🇻🇳 Vietnam
🇧🇴 Bolivia🇧🇴 Bolivia
🇺🇦 Ukraine🇺🇦 Ukraine
🇨🇦 Canada🇨🇦 Canada
🇺🇿 Uzbekistan🇺🇿 Uzbekistan
🇲🇳 Mongolia🇲🇳 Mongolia
🇮🇳 India🇮🇳 India
🇹🇷 Turkey🇹🇷 Turkey
🇮🇩 Indonesia🇮🇩 Indonesia
🇵🇭 Philippines🇵🇭 Philippines
🇦🇷 Argentina🇦🇷 Argentina
🇱🇰 Sri Lanka🇱🇰 Sri Lanka
🇬🇧 United Kingdom🇬🇧 United Kingdom
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Description
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