201211-50 peopleManufacturer/Service Company/Wholesaler/Trading Company
Own brand
Patented technology
High-tech enterprise
OEM manufacturer
Shipments
15
Key customer
3C ROASTERY
Key market
🇻🇳 Vietnam
Description
Vui Coffee Joint Stock Company is a prominent Vietnamese coffee manufacturer, wholesaler, and franchisor headquartered in Ho Chi Minh City. Established in 2012, the company has over 13 years of industry experience and has grown into a significant market player with over 320 franchise locations. Operating with a 'clean coffee' philosophy, the company was the first coffee roaster in Vietnam to receive the UTZ certification for global traceability, complementing its ISO 9001 and HACCP quality standards.
The company maintains a diverse product portfolio specializing in 100% pure coffee beans free from additives. Their core offerings include premium weasel coffee sourced from their own farms, various roasted and ground coffee blends (Honey, Modern, and Special), and a range of instant coffee products (1-in-1 to 4-in-1 varieties). Beyond coffee, their beverage catalog extends to milk teas, fruit teas, smoothies, and matcha lattes.
As a vertically integrated business, Vui Coffee operates its own manufacturing factory and provides comprehensive B2B services, including coffee processing, OEM manufacturing, and professional barista training. Their robust franchise model is designed for sustainability and efficiency, offering partners full-service support from shop design and equipment procurement to personnel training and marketing. The company serves both the domestic Vietnamese market and international trade sectors, focusing on delivering high-quality, traceable coffee products to a global audience.
Vinacafé Bien Hoa Joint Stock Company is a prominent Vietnamese manufacturer, distributor, and exporter specializing in the food and beverage industry. Founded in 1968 and headquartered in Bien Hoa, the company is a subsidiary of Masan Beverage Company Limited and operates as a joint stock entity. With a workforce of approximately 200 to 300 employees, it maintains a significant production facility and has established itself as a market leader, once holding a 50% share of Vietnam's domestic instant coffee market. The company's extensive product portfolio includes roasted ground coffee, original instant coffee, and its signature '3-in-1' instant milk coffee, which is registered in 60 countries. Beyond coffee, they produce ginseng coffee, coffee extracts, concentrates, and nutritious cereal powders under the Vinacafe, De Men, and All-In-One brands. Vinacafé Bien Hoa provides OEM services and serves both domestic and international markets, including the United States and Canada. Recognized for quality, the company has consistently earned the 'Highest Quality Vietnamese Product' designation since 1995. In 2024, the company reported revenues of 2.56 trillion VND, reflecting its robust position in the global food processing sector.