Ethel's Baking Co.

🇺🇸 United States, Michigan

2011

11-50 people

Manufacturer/Wholesaler/Distributor/Trading Company

Ethel's Baking Co. is a US-based manufacturer, wholesaler, distributor, and trading company specializing in certified gluten-free dessert bars and cookies. Founded in 2011, this woman-led business operates from Shelby Township, with a team of 11-50 employees and reported sales of USD 500,000. The company began in a rented church kitchen and has since expanded to a larger facility, shipping products to retailers nationwide. Ethel's Baking Co. offers contract manufacturing services and is known for its ridiculously delicious gluten-free products, which are also Non-GMO. Their core product lines include hand-held dessert bars such as Pecan Dandy, Turtle Dandy, and Raspberry Crumble, featuring a signature butter crust layered with handmade caramel and pecans, raspberry jam, or a butter oat crumble topping. They also produce gluten-free cookies, including Confetti and Brown Butter Chocolate Chip, along with rotating seasonal specialty flavors. The company serves a wide range of customers, including major retailers like New Seasons Market, Safeway Southwest, Walmart, Giant Eagle, Inc., Wegmans Food Markets, Costco Wholesale, and Sprouts Farmers Market. Ethel's Baking Co. has also secured funding, with its last round being US$ 3.6M in October 2025, supporting its e-commerce and wholesale operations.

Own brandOwns and operates its own brands and manufacturing facilities.

Industry association memberMember of IDDBA association.

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Customers

COSTCO

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