ILIA Beauty
ILIA Beauty
🇺🇸 United States, California
201111-50 peopleTrading CompanyILIA Beauty is a Laguna Beach, California-based clean beauty brand established in 2011 that specializes in skincare-powered makeup. Operating as a trading company with a focus on high-performance, skin-centric formulas, the company has scaled significantly to reach an estimated $200 million in sales. ILIA Beauty is recognized for its "conscious beauty" philosophy, utilizing a blend of natural ingredients and safe synthetics while adhering to strict standards such as The Credo Clean Standard™ and European regulatory requirements.
The company’s extensive product portfolio includes award-winning bestsellers such as the Super Serum Skin Tint SPF 40, Limitless Lash Mascara, and Multi-Stick. Their offerings span multiple categories including complexion (foundations, concealers, and powders), eyes (eyeshadows and brow gels), lips (lipsticks and hydrating crayons), and specialized skincare treatments like the Barrier Build Skin Protectant Cream and Bright Start Retinol Alternative Eye Cream. They also provide professional-grade tools such as complexion and sculpting brushes.
As a member of 1% for the Planet and a Leaping Bunny certified brand, ILIA Beauty emphasizes sustainability through eco-friendly packaging and cruelty-free practices. The brand maintains a strong international presence through major retail partners including Sephora, Space NK, Ulta, and Amazon. Following its acquisition by Famille C Participations in 2022, the company continues to focus on product innovation and global growth under a leadership team dedicated to clinical results and thoughtful ingredient selection.
Own brandOwns and operates its own brands and manufacturing facilities.
Industry association memberMember of 1% for the Planet association.
Eco-friendly supplierUses sustainable and eco-friendly materials.
Sustainable materialsFocuses on sustainable raw materials.
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Key market
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Description
Shenzhen Vliya Cosmetics & Accessories Co., Ltd. is a professional manufacturer of cosmetic brushes based in Shenzhen, China, with a factory established in 2006. The company specializes in cosmetic brush manufacturing, offering a wide range of products including Makeup Brush Sets, Single Brushes (such as powder, foundation, blush, eyeshadow, eyeliner, eyelash, eyebrow, concealer, and lip brushes), Shaving Brushes, Nail Art Brushes, Facial Brushes, and Gift Brush Sets. With over 18 years of brush-making experience, Shenzhen Vliya Cosmetics & Accessories Co., Ltd. operates a factory spanning 48,419 square feet and employs between 101 and 200 people, achieving a productivity of 100,000 pieces per day. The company provides comprehensive OEM and ODM services, catering to customized requirements. All products are paraben-free, sulfate-free, and AZO-free. They have an established international presence, exporting to numerous countries across Asia, Europe, and America, and hold their own export license.
Eyeliner Makeup Brush Ly-R006
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