Tower 28 Beauty, Inc.
Tower 28 Beauty, Inc.
🇺🇸 United States, California
201711-50 peopleTrading CompanyTower 28 Beauty, Inc. is a Santa Monica-based beauty company specializing in high-performance makeup and skincare formulated specifically for sensitive skin. Founded in 2017 by Amy Liu, the company was born from a mission to provide clean, non-irritating products for individuals with skin sensitivities like eczema. Tower 28 Beauty operates as a professional B2B and D2C brand, with its products available through major retailers such as Sephora and its own e-commerce platform.
The company's extensive product portfolio includes complexion, lip, cheek, and eye categories, alongside a dedicated skincare line. Key offerings include the SOS Daily Rescue Facial Spray, SunnyDays™ Tinted SPF 30, Swipe Serum Concealer, and BeachPlease Cream Blush. Their formulations are dermatologist-tested, vegan, cruelty-free, and free from known skin irritants. Demonstrating a commitment to quality and safety, the brand has earned the National Eczema Association (NEA) Seal of Acceptance, as well as recognition from the National Rosacea Society and the National Psoriasis Foundation.
Headquartered in California, Tower 28 Beauty employs between 11 and 50 professionals and maintains a strong focus on inclusivity and community. This is evidenced by their 'Clean Beauty Summer School' accelerator program for BIPOC founders. All products are 'Made in L.A.', combining Southern California's effortless aesthetic with rigorous clinical standards to serve the global beauty market.
Own brandOwns and operates its own brands and manufacturing facilities.
Industry association memberMember of National Eczema Association, National Rosacea Society, etc. association.
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