Xiamen Newsun Import and Export Co., Ltd. is an established manufacturer and exporter headquartered in Xiamen, China. Founded in 2005, the company has grown into a leading player in the children's industry, operating from an 8,000 square meter office in Xiamen Software Park and maintaining a 5,000 square meter showroom in Chenghai that displays over 150,000 toy samples. The company employs between 201 and 500 professionals and generates an annual turnover of up to US$50 million. Xiamen Newsun specializes in a vast range of products, primarily focusing on plastic toys, educational items, battery-operated and radio-controlled toys, ride-ons, and plush goods. Their portfolio also extends to stationery, arts and crafts, sporting goods such as bocce balls and spinning bikes, and athletic footwear. The company operates under its own brands, including PLAYPLAY, DEEX, and NEWSUN, while also providing comprehensive OEM and ODM services. A key differentiator is their commitment to quality control; they are among the few toy exporters in China to operate an in-house laboratory equipped with advanced experimental instruments. With a robust global trade network, the company has established partnerships with over 300 international toy chain stores and professional distributors. Their export operations reach major markets including Russia, Turkey, Vietnam, and the United States, serving prominent clients such as Detsky Mir and various international retail groups.