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{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Market size & drivers"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Croatia's outdoor furniture market is small (about US$73m B2C in 2025), growing at a mid-single-digit rate, and heavily import-dependent. Demand is peak-seasonal (March to July) and boosted by tourism. The clearest entry points are mid-priced sets, shade and loungers, and hospitality-grade contract ranges. All market-size figures below are third-party estimates, not audited sales."}}}
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{"frame":"row","metric":"Outdoor furniture revenue, Croatia (B2C), 2025","value":"US$73.37m","source":"Statista Market Insights (search-result snippet, 2025)"}
{"frame":"row","metric":"Revenue per capita, 2025","value":"US$18.51","source":"Statista Market Insights (2025)"}
{"frame":"row","metric":"Forecast growth, CAGR 2025-2029","value":"4.59%","source":"Statista Market Insights (2025)"}
{"frame":"row","metric":"Total furniture consumer market, 2025","value":"EUR 955.5m (EUR 956m on hub snapshot)","source":"Furnilytics, Croatia Furniture Market (updated 13 Oct 2026)"}
{"frame":"row","metric":"Total furniture consumer market, 2026","value":"EUR 977.0m (+2.3% vs 2025)","source":"Furnilytics indicator page (search-result snippet)"}
{"frame":"row","metric":"Furniture import share of supply","value":"65.0% (+4.9 pp recent change)","source":"Furnilytics, Croatia Furniture Market"}
{"frame":"row","metric":"Furniture imports (all furniture)","value":"EUR 652m","source":"Furnilytics, Croatia Furniture Market"}
{"frame":"row","metric":"Domestic furniture production turnover","value":"EUR 623m (-6.7% six-month YoY)","source":"Furnilytics, Croatia Furniture Market"}
{"frame":"row","metric":"Garden furniture imports CAGR 2020-2024","value":"15.82% (17.61% in 2024)","source":"6Wresearch, Croatia Garden Furniture Market (import value, snippet)"}
{"frame":"row","metric":"Outdoor furniture imports CAGR 2020-2024","value":"11.62% (12.15% in 2024)","source":"6Wresearch, Croatia Outdoor Furniture Market (import value, snippet)"}
{"frame":"row","metric":"Furniture e-commerce revenue, 2025","value":"US$76m, growth 10-15%; 2026 outlook 5-10%","source":"ECDB (search-result snippet; all furniture, not outdoor only)"}
{"frame":"row","metric":"Furniture trade 2025 (HS 9403): imports vs exports","value":"US$384.5m imports (+17.5%) vs US$133.1m exports (+7.2%)","source":"Corplox trade report, HS 9403 (not outdoor-specific)"}
{"frame":"row","metric":"Hospitality demand driver","value":"Chain hotels forecast +7.48% CAGR 2026-2031; luxury +8.07%","source":"Mordor Intelligence, Croatia Hospitality Market"}
{"frame":"row","metric":"European outdoor furniture market, 2025","value":"Over EUR 3bn","source":"World Furniture Online, European Market for Outdoor Furniture"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Scope differences: Statista's figure covers B2C only and excludes hospitality and other B2B sales, so contract demand is not in the US$73m. Furnilytics and ECDB cover all furniture, not outdoor. 6Wresearch and Corplox are import or trade values. These series measure different things and should not be summed or compared directly."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Drivers: (1) tourism-led demand for terraces, hotels and restaurants, with Statista citing rising arrivals; (2) a Mediterranean climate with long summers, which pushes buyers toward UV, salt and humidity resistant products; (3) rising disposable income and a trend toward outdoor living; (4) growing interest in eco-friendly and sustainable materials; (5) strong import supply from China, Italy, Hungary, Germany and Slovenia, which keeps pricing competitive."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Risks: domestic furniture production is under pressure (-6.7%) while imports take a rising share, so local manufacturers are not a strong source of competition for imported outdoor ranges. Consumer confidence is weak at -8.9 points. The Statista 2025 to 2029 growth rate (4.59%) is well below the import growth rates (11.6% to 15.8%), which suggests that import growth may be outpacing end-consumer spend, or that price inflation is inflating import values."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Seasonality & search"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Croatian search interest for outdoor furniture terms is sharply seasonal. In the 12 months to early November 2026, sun-shade (suncobran) interest peaked at 100 in the week of 21 to 27 June, and loungers (ležaljke) peaked at 59 in the same week. Generic garden-furniture searches (vrtni namještaj) peaked earlier, at 40 in the week of 8 to 14 March. Buying intent runs ahead of use: sets are researched in late winter and spring, while shade and loungers are bought at the start of summer."}}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":360,"option":{"tooltip":{"trigger":"axis"},"legend":{"type":"scroll"},"xAxis":{"type":"category","data":["Feb 22","Mar 1","Mar 8","Mar 15","Mar 22","Mar 29","Apr 5","Apr 12","Apr 19","Apr 26","May 3","May 10","May 17","May 24","May 31","Jun 7","Jun 14","Jun 21","Jun 28","Jul 5","Jul 12","Jul 19","Jul 26","Aug 2","Aug 9","Aug 16","Aug 23","Aug 30","Sep 6"]},"yAxis":{"type":"value","name":"Interest (0-100)"},"series":[{"type":"line","name":"vrtni namještaj","data":[25,31,40,24,25,23,33,29,29,29,24,24,25,19,23,33,14,17,23,16,18,14,0,12,14,0,0,0,0]},{"type":"line","name":"ležaljke","data":[14,14,0,11,12,12,27,22,24,21,24,0,28,50,35,37,50,59,38,31,34,33,39,38,23,20,24,16,11]},{"type":"line","name":"suncobran","data":[0,17,20,20,22,15,47,32,48,45,38,25,39,78,45,51,85,100,69,55,58,45,52,56,41,23,20,22,18]},{"type":"line","name":"vrtne garniture","data":[21,29,32,31,25,11,32,31,19,30,25,12,16,27,19,20,25,13,14,17,17,15,13,11,13,11,11,15,0]}]}}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Source: Google Trends, Croatia (geo HR), 12 months to Nov 2026, weekly, relative index (100 = peak of all four terms combined). Chart shows 25 February to 12 September 2026, the active season; weeks outside it are near zero for all terms. Values of 0 mean below Google's reporting threshold, not zero demand. Search interest is a proxy for demand, not sales. Local-language terms only; English and tourist-language searches are not captured."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Brand and retailer interest (related queries to 'vrtni namještaj', Croatia, 12 months, relative index): JYSK 100, Lesnina 93, IKEA 86, Pevex 80, Emmezeta 74, Bauhaus 67, mömax 28, Harvey Norman 10. 'Akcija' (sale) scores 65, so promotion-led buying is a core behaviour. Buyers start their search from retailer names, which makes retail listing and promotion position a major lever."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Supply & competition"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Croatia imports most of what it sells. Furnilytics puts the import share of furniture supply at 65.0%, and 6Wresearch lists China, Italy, Hungary, Germany and Slovenia as the top garden and outdoor furniture exporters to Croatia, with low to moderate supplier concentration. No single supplier country dominates, so a new exporter can still win share on price, finish or service."}}}
{"frame":"table","maxHeight":420,"columns":[{"id":"channel","header":"Channel / player","size":210},{"id":"type","header":"Type","size":160},{"id":"evidence","header":"Evidence","size":380}]}
{"frame":"row","channel":"IKEA","type":"Furniture specialist (international)","evidence":"Named leading furniture company in Croatia by Statista; 86 on related-query index for garden furniture"}
{"frame":"row","channel":"JYSK","type":"Home furnishing chain","evidence":"Top related brand query for garden furniture (index 100)"}
{"frame":"row","channel":"Lesnina XXXL","type":"Furniture retailer, stores and webshop","evidence":"Lists a garden furniture category with nationwide delivery; index 93"}
{"frame":"row","channel":"Pevex","type":"DIY / home improvement","evidence":"Index 80 in garden furniture searches"}
{"frame":"row","channel":"Emmezeta","type":"Furniture retailer","evidence":"Index 74 in garden furniture searches"}
{"frame":"row","channel":"Bauhaus","type":"DIY / home improvement","evidence":"Index 67 in garden furniture searches"}
{"frame":"row","channel":"mömax","type":"Furniture retailer","evidence":"Category page fetched; index 28; garden items from EUR 3 (cushions) to EUR 549.99 (corner set)"}
{"frame":"row","channel":"Harvey Norman","type":"Furniture and electronics retailer","evidence":"Category page fetched; prices from EUR 29.89 to EUR 1,690; build-your-own sets and heavy discounting vs list price"}
{"frame":"row","channel":"Skerjanc","type":"Contract and retail supplier","evidence":"Garden range for terraces, hotels, restaurants and tourist facilities; sale prices listed ex-VAT"}
{"frame":"row","channel":"Hotelpro","type":"HoReCa supplier","evidence":"Outdoor chairs, sofas and lounge ranges for terraces, pools and hospitality venues"}
{"frame":"row","channel":"Garden Way, Furnitura, Jurhan, Svijet namještaja","type":"Specialist and online sellers","evidence":"Each lists a garden furniture category with delivery across Croatia"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Hospitality is a distinct buyer segment. Suppliers show Croatian hotel and restaurant projects specified for strong UV, humidity, and salt and sea air, for example in Dubrovnik and Rovinj. Mordor Intelligence expects chain hotels to grow at 7.48% a year from 2026 to 2031. Because Statista excludes B2B, this segment is additional to the US$73m figure and has not been sized here."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Limits: published market-share data for named Croatian outdoor furniture players sits behind paid reports (6Wresearch, Williams & Marshall, CSIL), so the table above shows retail presence and search interest, not market share. Import values by supplier country and HS code are reported only as headline lists, without figures per country. Customs shipment data was not queried for this report."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Retail offer & prices"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Retail ladder from two retailers' garden furniture pages. Harvey Norman prices run from EUR 29.89 for a chair to EUR 1,690 for a modular set, with current prices 40% to 70% below list on most items. mömax sits lower on single items (chairs EUR 100 to 150) with sets between EUR 150 and EUR 550. The entry band is therefore crowded and promotion-led, while premium modular sets are thinner."}}}
{"frame":"products","title":"Garden furniture on sale in Croatia (Harvey Norman, mömax)","layout":"grid"}
{"frame":"product","image":"https://www.harveynorman.hr/media/catalog/product/cache/6604fa418098cc096931e54752c1c91e/1/7/1752185_0_web_1.jpg","name":"Vrtna stolica TERRA","price":"EUR 29.89","href":"https://www.harveynorman.hr/vrtna-stolica-terra","source":{"name":"Harvey Norman"},"description":"List price EUR 69.00"}
{"frame":"product","image":"https://www.harveynorman.hr/media/catalog/product/cache/6604fa418098cc096931e54752c1c91e/1/7/1738136_0_web_1.jpg","name":"Vrtna stolica SANTOS","price":"EUR 58.99","href":"https://www.harveynorman.hr/vrtni-stolica-santos","source":{"name":"Harvey Norman"},"description":"List price EUR 119.00"}
{"frame":"product","image":"https://www.harveynorman.hr/media/catalog/product/cache/6604fa418098cc096931e54752c1c91e/1/7/1752184_0_web.jpg","name":"Vrtni blagovaonski stol LUXE","price":"EUR 119.00","href":"https://www.harveynorman.hr/vrtni-blagovaonski-stol-luxe","source":{"name":"Harvey Norman"},"description":"List price EUR 249.00"}
{"frame":"product","image":"https://www.harveynorman.hr/media/catalog/product/cache/6604fa418098cc096931e54752c1c91e/m/e/medoravrtniset_stransko_rp2_web_1.jpg","name":"Vrtni set MEDORA","price":"EUR 218.99","href":"https://www.harveynorman.hr/vrtni-set-medora","source":{"name":"Harvey Norman"},"description":"List price EUR 590.00"}
{"frame":"product","image":"https://www.harveynorman.hr/media/catalog/product/cache/6604fa418098cc096931e54752c1c91e/V/r/VrtnagarnituraTALARA_1_web.jpeg","name":"Vrtna garnitura TALARA - Sastavite svoju!","price":"EUR 438.99","href":"https://www.harveynorman.hr/vrtna-garnitura-talara-sastavite-svoju","source":{"name":"Harvey Norman"},"description":"List price EUR 879.00; modular"}
{"frame":"product","image":"https://www.harveynorman.hr/media/catalog/product/cache/6604fa418098cc096931e54752c1c91e/V/r/VrtnagarnituraEMOTISestavitesisvojo_0_web.jpg","name":"Vrtna garnitura EMOTI - Sastavite svoju","price":"EUR 1,690.00","href":"https://www.harveynorman.hr/vrtna-garnitura-emoti-sastavite-svoju","source":{"name":"Harvey Norman"},"description":"Modular set"}
{"frame":"product","image":"https://media.moemax.com/i/moemax/PI5uwDBTjomKdRc-zZgEZ8TA","name":"Stolica Vrtna Nara","price":"EUR 150.00","href":"https://www.moemax.hr/p/moemax-stolica-vrtna-nara-002004003601","source":{"name":"mömax"}}
{"frame":"product","image":"https://media.moemax.com/i/moemax/PI34Mv1UxqNaL5wehgbQCudA","name":"Stolica Vrtna Finn","price":"EUR 100.00","href":"https://www.moemax.hr/p/moemax-stolica-vrtna-finn-002304001601","source":{"name":"mömax"}}
{"frame":"product","image":"https://media.moemax.com/i/moemax/PIN8N443-6XFcfcKem-l6rrQ","name":"Balkonski Set Dubrovnik","price":"EUR 149.99","href":"https://www.moemax.hr/p/moemax-balkonski-set-dubrovnik-002277014901","source":{"name":"mömax"}}
{"frame":"product","image":"https://media.moemax.com/i/moemax/PIsDdXVuUWrhLY2Hph3EZwCg","name":"Vrtna Garnitura Alex Desni Kut","price":"EUR 549.99","href":"https://www.moemax.hr/p/moemax-vrtna-garnitura-alex-desni-kut-002883000202","source":{"name":"mömax"}}
{"frame":"product","image":"https://media.moemax.com/i/moemax/PI2N3OQDTXUgsXiCNezJWcbg","name":"Viseća Fotelja Valencia 1","price":"EUR 29.99","href":"https://www.moemax.hr/p/moemax-viseca-fotelja-valencia-1-000422012201","source":{"name":"mömax"}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Coverage: first page of each retailer's garden furniture category only (Harvey Norman 12 items on page 1 of 5; mömax 10 items on page 1 of 2), and Harvey Norman prices are current promotional prices captured at fetch time. The cards are representative, not a ranking of best sellers. Prices include VAT unless stated; Skerjanc lists ex-VAT prices and is not carded. Google Shopping did not respond, so there is no third retailer comparison. IKEA, JYSK, Lesnina, Pevex, Emmezeta and Bauhaus listings were not fetched, so the price ladder skews to two retailers."}}}
{"frame":"done"}
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Explore Croatia's outdoor furniture market: size, growth drivers, seasonality, key players, and pricing trends. Discover opportunities in this import-dependent sector.