10 Best Private Label Products to Sell Online in 2026

Pet Product Trends in 2026: What You Should Be Building Next

The Data Signals That Predict a Winning Product

<ui stream='ndjson'>
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Market size & drivers"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"success","message":"Croatia is a small but steadily growing pet market: published estimates put pet food at about €135M (Statista, via Financije.hr) to €145M for the broader market (Varda, via GlobalPETS), with mid-single-digit growth. Import dependence is high, so the opening is for importers, private label and specialist niches, not for domestic manufacturing."}}}
{"frame":"table","maxHeight":520,"columns":[{"id":"metric","header":"Metric","size":240},{"id":"value","header":"Value","size":260},{"id":"source","header":"Source","size":300}]}
{"frame":"row","metric":"Pet food market value (last full year reported)","value":"~€135.35M","source":"Statista, as reported by Financije.hr"}
{"frame":"row","metric":"Pet food market forecast growth (CAGR 2025–2030)","value":"3.87%","source":"Statista, as reported by Financije.hr"}
{"frame":"row","metric":"Total pet market size (broader scope)","value":"~€145M","source":"Varda, as reported by GlobalPETS"}
{"frame":"row","metric":"Pet products and services market","value":">€120M a year; growth estimated 10–15%","source":"She.hr (industry commentary, unattributed estimate)"}
{"frame":"row","metric":"Prepared pet foods market value (2023)","value":"€100.07M; +4.48% y/y; 5-yr CAGR 6.07%","source":"Reportlinker dataset summary"}
{"frame":"row","metric":"Dog and cat food volume (2023)","value":"76.5M kg; 5-yr CAGR 6.05%","source":"Reportlinker dataset summary"}
{"frame":"row","metric":"Dog or cat food imports for retail, 2024","value":"US$124.95M (+9.77% by value, +3.36% by volume)","source":"GTAIC market report"}
{"frame":"row","metric":"Dog or cat food imports for retail, Jan–Dec 2025","value":"US$156.59M (+25.32% by value, +10.07% by volume)","source":"GTAIC market report"}
{"frame":"row","metric":"Pet care products import growth","value":"CAGR 14.88% (2020–2024); +12.44% in 2024","source":"6Wresearch; top exporters Hungary, Germany, Italy, Czechia, Poland"}
{"frame":"row","metric":"Pet supplies e-commerce revenue (2025)","value":"US$28M; 15–20% growth vs prior year; 10–15% projected","source":"ecommerceDB (sample data page)"}
{"frame":"row","metric":"Dogs and cats (2024)","value":"~709,000 dogs and ~419,000 cats (~1.13M total)","source":"FEDIAF estimates, via Croatia Week (Hina, 5 Oct 2026)"}
{"frame":"row","metric":"Households owning a dog","value":"~29%","source":"FEDIAF Facts & Figures 2025; Croatia Week"}
{"frame":"row","metric":"Households owning at least one pet","value":"~70% (reported)","source":"Monitor.hr infographic"}
{"frame":"row","metric":"Pet food trade deficit context","value":"Animal food deficit €129.4M (2021), nearly half of it pet food","source":"Croatian Chamber of Economy (HGK), cited in IBIMA Publishing paper"}
{"frame":"row","metric":"Domestic pet food producers (2025)","value":"15 registered companies; combined revenue >€4.70M (+2.67% vs 2024)","source":"CompanyWall, as reported by Financije.hr"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Published sizes disagree: €100M (prepared pet food, 2023) to €145M (total market), and the Statista and 6Wresearch growth rates differ (3.87% vs a 7.98% pet care projection). Scope, year and definition differ by publisher, so treat the figures as a range, not a single number. Several rows come from paywalled report summaries and could not be checked against full reports."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Drivers: pet humanisation and premiumisation (6Wresearch); rising ownership, with Croatia skewing to dogs (69% more dogs than cats per a Kattly study); post-euro food price increases (Lider); retail expansion and e-commerce growth. Ownership counts are estimates, since there is no official register of all household pets (Croatia Week)."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Demand & search interest"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Search interest is steady rather than surging. Dog food queries are Croatia's core pet-product search; cat food runs far lower. Channel signal only: search interest is a proxy for demand, not sales."}}}
{"frame":"chunk","node":{"type":"Chart","props":{"height":340,"option":{"tooltip":{"trigger":"axis"},"legend":{"data":["hrana za pse (dog food)","hrana za mačke (cat food)","pet shop"]},"xAxis":{"type":"category","data":["Nov 2 2025","Nov 30 2025","Dec 28 2025","Jan 25 2026","Feb 22 2026","Mar 22 2026","Apr 19 2026","May 17 2026","Jun 14 2026","Jul 12 2026","Aug 9 2026","Sep 6 2026","Oct 4 2026","Nov 1 2026"]},"yAxis":{"type":"value","name":"Interest (0–100)"},"series":[{"type":"line","name":"hrana za pse (dog food)","data":[46,68,71,49,56,56,68,62,53,47,43,39,41,48]},{"type":"line","name":"hrana za mačke (cat food)","data":[22,20,28,0,23,20,23,0,0,25,18,17,0,18]},{"type":"line","name":"pet shop","data":[66,93,63,61,100,77,68,66,39,58,59,64,68,40]}]}}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Chart shows every fourth weekly point from the 12-month Google Trends series for Croatia (week of 2 Nov 2025 to week of 1 Nov 2026, last week partial), taken from existing values. Averages over the full window: dog food 52, pet shop 65, cat food 12 (cat food shows zero in many weeks, meaning volume too low to register). The 5-year pull was cut off mid-series, so no multi-year trend is claimed."}}}
{"frame":"table","maxHeight":420,"columns":[{"id":"query","header":"Related query (dog food, Croatia, 12 months)","size":300},{"id":"signal","header":"Signal","size":160},{"id":"type","header":"Type","size":140}]}
{"frame":"row","query":"n&d hrana za pse","signal":"+200%","type":"Rising"}
{"frame":"row","query":"farmina hrana za pse","signal":"+110%","type":"Rising"}
{"frame":"row","query":"mokra hrana za pse (wet dog food)","signal":"+80%","type":"Rising"}
{"frame":"row","query":"zooplus","signal":"+70%","type":"Rising"}
{"frame":"row","query":"carnilove hrana za pse","signal":"+60%","type":"Rising"}
{"frame":"row","query":"brit hrana za pse","signal":"100","type":"Top"}
{"frame":"row","query":"hrana za pse akcija (promotions)","signal":"91","type":"Top"}
{"frame":"row","query":"suha hrana za pse (dry dog food)","signal":"82","type":"Top"}
{"frame":"row","query":"monge hrana za pse","signal":"63","type":"Top"}
{"frame":"row","query":"royal canin hrana za pse","signal":"47","type":"Top"}
{"frame":"row","query":"platinum hrana za pse","signal":"44","type":"Top"}
{"frame":"row","query":"hills hrana za pse","signal":"41","type":"Top"}
{"frame":"row","query":"acana hrana za pse","signal":"37","type":"Top"}
{"frame":"row","query":"hrana za pse lidl","signal":"33","type":"Top"}
{"frame":"row","query":"orijen hrana za pse","signal":"18","type":"Top"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Read-across: shoppers search by brand (Brit, Monge, Royal Canin, Hill's) and by promotion (akcija), so price and brand are the main decision levers. Wet and premium or niche brands (N&D, Farmina, Carnilove) are the fastest-rising queries; Lidl and Zooplus also appear, pointing to discount-grocery and cross-border online competition. Top-query values are relative to the top query (100); rising values are percentage growth."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Competition & channels"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"success","message":"Physical specialist retail is concentrated: Lider Media reports the Pet centar brand has practically no major competitor in Croatian physical retail, with Zooplus the main threat online. Pet Network International (PNI) is the chain's operator."}}}
{"frame":"table","maxHeight":520,"columns":[{"id":"fact","header":"Fact","size":300},{"id":"value","header":"Value","size":300},{"id":"source","header":"Source","size":220}]}
{"frame":"row","fact":"Pet centar stores in Croatia","value":"20 after the Zvjerinjak acquisition; website describes more than 25 stores and ~250 staff","source":"Lider Media (Nov 2025); Pet-centar.hr"}
{"frame":"row","fact":"Typical store format","value":"700–1,000 sq m, veterinary pharmacy in every store, 10,000–15,000 items","source":"Lider Media (Nov 2025)"}
{"frame":"row","fact":"PNI Croatia total revenue","value":"€37.6M (2022), €45.4M (2023), €41.4M (2024)","source":"Lider Media, citing Poslovna Hrvatska"}
{"frame":"row","fact":"PNI Croatia business revenue","value":"€28M (2022), €32.7M (2023), €33.8M (2024)","source":"Lider Media, citing Poslovna Hrvatska"}
{"frame":"row","fact":"PNI group sales outlook","value":"€225–228M expected for 2025 (+10–12%) across five countries","source":"Lider Media (Nov 2025)"}
{"frame":"row","fact":"2026 expansion plan","value":"14 new Croatian stores; goal to double the Croatian store count within five years","source":"Lider Media, PNI CEO Timo Tervo"}
{"frame":"row","fact":"Online share of PNI sales","value":"7–12% across all PNI markets (group-wide, not Croatia-only)","source":"Lider Media (Nov 2025)"}
{"frame":"row","fact":"Delivery and quick-commerce","value":"Intereuropa and Overseas Express deliveries; partnerships with Glovo and Wolt","source":"Lider Media (Nov 2025)"}
{"frame":"row","fact":"Supply model","value":"Half of store supply via group-level suppliers run from Croatia, half local; own-brand food made in facilities across Europe, including Italy","source":"Lider Media (Nov 2025)"}
{"frame":"row","fact":"Exclusive and house brands","value":"Exclusive sales rights for brands such as Brit Care in certain markets; own dog and cat food brands (Proof appears on the Pet centar storefront)","source":"Lider Media; Pet-centar.hr storefront"}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Market share for Pet centar is not published (Lider Media says it does not know PNI's share in any of its five markets). PNI's 2022–2024 results are distorted by financing and restructuring effects, so revenue trends there should not be read as like-for-like growth. Other chains and discount grocers (Lidl appears in search data) were not sized in this research."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Regulation: pet food from outside the EU is tightly limited for personal carry (for example, entry not allowed for pet food containing milk or meat from third countries such as BiH and Serbia, per gov.hr). Commercial imports from non-EU countries fall under Croatia's law on imports of food and feed from third countries (NN 39/2013) and veterinary registration. Intra-EU trade moves freely; most imports already come from Hungary, Germany, Italy, Czechia and Poland. This is an orientation summary, not legal advice; confirm requirements with the Veterinary and Food Safety Directorate before importing."}}}
{"frame":"chunk","node":{"type":"Typography","props":{"type":"h2"},"children":["Offering & entry"]}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"info","message":"Representative listings from the Pet centar online storefront, fetched on the day of this report. They illustrate the mix on the market leader's shelf: house-brand (Proof) dry and wet food, chilled-frozen cooked dog meals (Wolfpack Kitchen), and grain-free or gluten-free niche lines. Prices were not reliably extractable from the page markup, so none are shown; a price ladder was not built."}}}
{"frame":"products","layout":"grid"}
{"frame":"product","image":"https://www.pet-centar.hr/cdn/shop/files/AWTPRO10010.jpg?height=300&pad_color=fff&v=1790929062&width=300","name":"PROOF, Govedina s piletinom, bez žitarica, za odrasle pse, 1,8kg","href":"https://www.pet-centar.hr/products/proof-hrana-za-odrasle-pse-piletina-govedina-1-8kg?variant_id=56169931669889","description":"Dry dog food, grain-free, adult dogs","source":{"name":"Pet centar"}}
{"frame":"product","image":"https://www.pet-centar.hr/cdn/shop/files/WP30676.jpg?height=300&pad_color=fff&v=1784763305&width=300","name":"WOLFPACK Kitchen Govedina s batatom, kuhana zamrznuta hrana za pse, 400g","href":"https://www.pet-centar.hr/products/wolfpack-kitchen-govedina-s-batatom-kuhana-zamrznuta-hrana-za-pse-400g?variant_id=55962726695297","description":"Cooked frozen dog food, beef with sweet potato, 400 g","source":{"name":"Pet centar"}}
{"frame":"product","image":"https://www.pet-centar.hr/cdn/shop/files/WP30674.jpg?height=300&pad_color=fff&v=1784763297&width=300","name":"WOLFPACK Kitchen Piletina s rižom, kuhana zamrznuta hrana za pse, 400g","href":"https://www.pet-centar.hr/products/wolfpack-kitchen-piletina-s-rizom-kuhana-zamrznuta-hrana-za-pse-400g?variant_id=55962727743873","description":"Cooked frozen dog food, chicken with rice, 400 g","source":{"name":"Pet centar"}}
{"frame":"product","image":"https://www.pet-centar.hr/cdn/shop/files/AWTPRO10006.jpg?height=300&pad_color=fff&v=1790929037&width=300","name":"PROOF, Piletina i losos, za odrasle mačke","href":"https://www.pet-centar.hr/products/proof-piletina-i-losos-za-odrasle-macke?variant_id=56340296466817","description":"Dry cat food, chicken and salmon, adult cats","source":{"name":"Pet centar"}}
{"frame":"product","image":"https://www.pet-centar.hr/cdn/shop/files/AWTPRO10020_8d658e28-1ebb-4884-b3d1-6a6e4a878f4e.jpg?height=300&pad_color=fff&v=1791069323&width=300","name":"PROOF, Multipack, razne vrste, za odrasle mačke 12x85g","href":"https://www.pet-centar.hr/products/proof-hrana-za-odrasle-macke-piletina-pile-gov-pile-losos-pile-branc-12x85g?variant_id=55918082163073","description":"Wet cat food multipack, 12 x 85 g","source":{"name":"Pet centar"}}
{"frame":"product","image":"https://www.pet-centar.hr/cdn/shop/files/RU3244.webp?height=300&pad_color=fff&v=1780916563&width=300","name":"RUSTICAN Govedina i janjetina s bundevom i provansalskim biljem, bez glutena","href":"https://www.pet-centar.hr/products/rustican-govedina-i-janjetina-s-bundevom-i-provans-biljem-bez-glutena-400g?variant_id=47173882806548","description":"Gluten-free dog food, beef and lamb, 400 g","source":{"name":"Pet centar"}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"success","message":"Entry implications. (1) Import dependence and a fast-growing import bill (retail dog and cat food imports up 25.32% by value in 2025 per GTAIC) favour importers and brand distributors. (2) Search data shows brand-led, promotion-led shopping and rising wet and premium queries, so wet food, mono-protein and fresh or frozen formats are the likeliest growth niches. (3) Pet centar's expansion plan raises the bar for physical distribution, so independent brands should plan for listing with PNI, marketplaces and the Zooplus channel, or for wholesale to smaller shops. (4) The sub-€5M domestic production base (15 firms) shows room for local niche brands in raw, fresh and treats."}}}
{"frame":"chunk","node":{"type":"Callout","props":{"type":"warn","message":"Limits of this report: only one retailer's storefront was read; Google Shopping timed out, so there is no cross-retailer price ladder; Amazon and TikTok Shop evidence was not collected because neither is a meaningful channel signal for Croatia; accessories, toys, grooming and healthcare products were not sized separately (only 6Wresearch's pet care products import trend covers them); and no segment-level (dog vs cat vs other) value split was found."}}}
{"frame":"done"}
</ui>

Explore the Croatian pet food market: size, growth drivers, demand, competition, and entry strategies for importers and brands. Discover key trends and opportunities.