Horishoten Co., Ltd. is a long-established Japanese wholesaler and specialized trading company headquartered in Nagoya, Aichi. Founded in 1950, the company has evolved from a traditional toy wholesaler into a comprehensive supplier of children's products, event prizes, and promotional novelties. The company operates with a team of 11 to 50 employees and maintains a robust infrastructure including a headquarters building, a dedicated warehouse, and a distribution center equipped with modern inventory management systems.
As a versatile distributor and e-commerce retailer, Horishoten Co., Ltd. serves a diverse B2B clientele, including corporate event planners, municipal officials, and educational institutions, while also catering to individual customers. Their extensive product portfolio features a wide array of toys, stationery, confectionery, and festival goods. Specific specializations include traditional Japanese festival supplies, gacha-gacha capsules, seasonal decorations for holidays like Christmas and Halloween, and educational toys. They are a primary source for low-cost promotional items, offering products ranging from character-branded stationery (such as Anpanman and Pokemon) to practical sundries like eco-bags and hygiene products.
Beyond standard wholesale distribution, the company provides value-added services including the planning and production of original novelty items and OEM services for promotional products. With a strong focus on community engagement and business development, Horishoten Co., Ltd. leverages its decades of expertise to support customer attraction and promotional activities nationwide through both its physical storefront and online mail-order platforms.
Established brandFounded in 1950, with over 20 years of industry experience.
Eco-friendly supplierUses sustainable and eco-friendly materials.
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